Borderlinx reports growth in cross border e-commerce


December 30, 2013 | By RetailME Bureau

UK-based cross-border e-commerce solutions provider Borderlinx has reported 64.3% year-on-year growth, buoyed by Black Friday and Cyber Monday online sales. Some markets which have shown particularly rapid growth include Singapore (100%+), Malaysia (100%+), Saudi Arabia (98%), Qatar (84%) and UAE (78%).

“The considerable growth in cross border e-commerce we’ve seen this year signals exciting times for Borderlinx Solutions, and we’re expecting to see these figures continue to rise into 2014. This year we have observed some interesting trends in various regions, such as a remarkable 120% growth in jeans in Saudi Arabia. Other trends, such as the decline in book sales which can perhaps be attributed to the growing popularity of e-readers such as the Kindle, are being seen worldwide,” says Jérôme Mercier, CEO, Borderlinx.

Looking more closely at the figures from fashion brands, accessories are displaying the strongest growth (110%) while clothing is still a key volume driver with 35.1% growth. As an example of a particularly successful product in a certain region, specialist handbags in Middle East North Africa (MENA) have done especially well, with sales up by 350% in Lebanon and 300% in UAE. Electronics and leisure are also contributing toward significant sales worldwide, with electronics gaining popularity in the emerging BRIC economies.

“A number of brands have been particularly popular in the run up to Thanksgiving and Christmas. Fashion brands including Ralph Lauren, ASOS and The Kooples are leading the way on both sides of the Atlantic. The well-known British department stores also fared well, with Marks and Spencer, Debenhams and John Lewis all featuring in the top ten,” says Mercier.

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