Black Friday and Cyber Monday gain popularity in Canada


December 9, 2013 | By RetailME Bureau

Canada-based credit and debit card processor Moneris Solutions Corporation has announced that Black Friday and Cyber Monday spending in Canada jumped 19.19% and 29.33%, respectively, compared to last year. This indicates that these traditionally popular US shopping days – which are still relatively new to Canada – are gaining significant traction north of the border.

The Moneris Spending Report, which provides a snapshot of consumer spending activity in Canada by analysing credit and debit card transaction data, shows that department stores saw the largest increase in spending on Black Friday, at 26.21%, compared to the same day in 2012. This was followed by apparel, with a 20.22% jump in dollars spent. Within the apparel category, men’s clothing saw the highest year-over-year growth at 53.24%, making it one of the most popular purchases on Black Friday 2013. Within specialty retail, camera and photography supplies (40.28%), sporting goods (39.96%) and shoe stores (36.58%) proved to be popular among Canadian bargain hunters this year.

Online sales on Cyber Monday also skyrocketed, generating a spending increase of 29.33%, compared to the same day in 2012. Specialty retail topped the spending list, with a 39.23% jump in dollars spent. Within the specialty retail category, sporting goods (105.46%) and shoe stores (93.43%) were the most popular among Canadian shoppers on Cyber Monday.

The apparel category sales rose by 27.33% compared to the same day in 2012. Interestingly, while consumer electronics (including radio, television and stereos) experienced a drop (-35.02%) in year-over-year sales on Black Friday, the opposite was true on Cyber Monday (45.82%). This may suggest that Canadian shoppers were less likely to brave the stores and possible crowds for these items on Black Friday, choosing instead to wait for online deals on Cyber Monday.

“This year’s Black Friday and Cyber Monday were a real win-win for Canadian shoppers and merchants, alike. While shoppers took advantage of pre-holiday bargains, merchants boosted their end-of-year revenues, with nearly all retailers seeing their sales increase significantly compared to 2012. This spending spike might be an early sign of a busier holiday shopping season this year,” says Jeff Guthrie, chief sales and marketing officer at Moneris.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot 

Continue Reading

May 9, 2022 | By Shruthi Nair

Eid Al-Fitr is an occasion to gather with your friends and family 

Continue Reading

April 29, 2022 | By Zubina Ahmed

Leading retailer LuLu Group further strengthened its presence in the Emirate of 

Continue Reading

April 28, 2022 | By RetailME Bureau

Jones the Grocer, the Australian gourmet grocer and café chain, announces further 

Continue Reading

April 28, 2022 | By RetailME Bureau

What is a perfect healthy snack for Ramadan? An assortment of  dried 

Continue Reading

April 14, 2022 | By Zubina Ahmed

With Ramadan almost at it’s first week, we are wondering where can 

Continue Reading

April 6, 2022 | By Zubina Ahmed

In spirit of the holy month, Amazon announced that it will contribute 

Continue Reading

April 5, 2022 | By RetailME Bureau

As consumer behaviour is changing and the demand for delivery is expanding, 

Continue Reading

March 30, 2022 | By Zubina Ahmed

As part of the ‘Gift an Iftar’ campaign, Festival Plaza, part of 

Continue Reading

March 30, 2022 | By RetailME Bureau

The Michelin Guide, a book published by the French tyre company that 

Continue Reading

March 30, 2022 | By RetailME Bureau

As the UAE eases pandemic restrictions and encourages the renewal of business 

Continue Reading

March 29, 2022 | By RetailME Bureau

Papa John’s International, Inc. has announced a new partnership with ENOC Group 

Continue Reading

March 29, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine