TOMS Middle East to launch its first NFT collection

December 9, 2022 | By RetailME Bureau

TOMS Middle East to launch its first NFT collection

Part of Apparel Group in the region TOMS Middle East is set to bring its social impact model to the metaverse with the release of 10 NFTs.

Ten NFTs have been created to showcase key moments in TOMS history and will be featuring the TOMS classic Alpargata – the shoe that started it all. The limited-edition TOMS NFT collection will be available on from December 16. The designs are inspired by the below TOMS milestones:

  • In 2006, TOMS launched with the Alpargata in four colours: black, navy, red, and ash gray.
  • In 2010, TOMS celebrated one million pairs of shoes given.
  • In 2018, TOMS became a Certified B Corporation. In 2020, TOMS launched the first Repreve collection with recycled polyester and plant dyed canvas styles from botanical pigments.
  • In 2020, TOMS celebrated 100 million pairs of shoes given.
  • In 2022, TOMS revamped the iconic Alpargata by modernising its silhouette and adopting new fabrics.

The proceeds from the NFT sales will be donated to TOMS Impact Partner, International Medical Corps, who the brand has partnered with since 2013. International Medical Corps launches large-scale initiatives to bring mental health and psychosocial services to displaced populations living in emergency situations, working with traditional community-based support groups and key people who can offer basic psychosocial support within the community as well as local doctors and nurses.

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