Timeless Elegance, Tailored for the Middle East

In an era where fashion must seamlessly marry tradition with trend, few brands strike the balance with as much grace and precision as Punt Roma. With roots in Spain and a growing global presence, the brand has carved a niche for itself by celebrating inclusivity, quality, and timeless elegance. In this exclusive interview, Camila Forero Castro, Brand Manager at Punt Roma, takes us through the brand’s journey in the Middle East, its signature philosophy, and how it’s adapting to the evolving preferences of women in the GCC.

Bringing Barcelona to the Middle East
The Middle East, with its dynamic pace and discerning fashion palette, may appear challenging to some global brands, but Punt Roma has found a natural home here. “This region is fashion-forward and deeply values style, modesty and quality – all of which align perfectly with our DNA,” Camila shares. Designed in Barcelona and inspired by global trends, Punt Roma’s collections are thoughtfully tailored to local preferences, delivering elegant silhouettes and trend-right pieces without compromising modesty or cultural sensitivity.

Running Strong in the Region
Since its foray into the Middle East, the brand has been embraced warmly. “Our collections have resonated very positively,” Camila notes. While Punt Roma has not encountered significant roadblocks, its team is constantly refining every aspect of the business—from fabric sourcing to garment construction—to ensure each piece lives up to the brand’s high standards.

Design with Depth and Detail
At the heart of Punt Roma lies a deep respect for the female form in all its diversity. With sizes ranging from 38 to 54, the brand ensures every woman finds something that not only fits but flatters. Camila elaborates, “Our collections are designed for real women. We pay close attention to tailoring, cuts and finishes. The craftsmanship is where our garments truly shine.”

Shaping the Future of Fashion in the Middle East
Punt Roma’s strategy in the region is a masterclass in cultural integration without dilution of brand identity. While the design hub remains in Barcelona, the brand is keenly attuned to the stylistic nuances of the Middle East. “We adapt silhouettes and styling to reflect modest fashion preferences—ensuring our European heritage is always presented in a way that feels aspirational yet accessible.”

Tuning Into Tomorrow’s Consumer
As fashion in the GCC continues to evolve, so do consumer expectations. Today’s shoppers seek versatility, quality, and value—not just in price, but in longevity and story. “There’s a definite tilt towards garments that blend tradition with modernity,” says Camila. “Think premium materials, modest yet contemporary styles, and a seamless omnichannel journey. Our upcoming regional e-commerce platform is part of that vision.”

Sustainability as a Standard
Far from treating sustainability as a buzzword, Punt Roma is embedding it into its core. “We’re deeply committed to slow fashion principles,” Camila asserts. “From working with trusted suppliers and responsibly sourced fabrics to designing garments that last season after season, we believe elegance and sustainability can—and must—coexist.”

The Store Still Matters
Despite the digital revolution, Camila emphasizes the enduring importance of the physical retail space. “In the Middle East, brick-and-mortar remains vital. Our stores are warm, inviting spaces where customers can touch, try, and experience the brand. But we’re also stepping confidently into the digital space with a dedicated regional e-commerce launch on the horizon.”

Scaling with Soul
Expansion often risks diluting identity, but Punt Roma is growing with intention. “We think global but act local,” Camila says. Whether it’s the curated colour palettes in stores or the service touchpoints, every detail is steeped in brand authenticity while respecting local tastes. “It’s about being true to who we are, while staying relevant to where we are.”

Effortless Elegance, Every Step of the Way
In a region where fashion often walks the line between heritage and high-street, Punt Roma has struck a chord by doing both—elegantly. With craftsmanship at its core and inclusivity in its soul, the brand continues to evolve with its customers, not just in Spain or the Middle East, but wherever women seek fashion that celebrates who they are.

As Camila Forero Castro sums it up, “At Punt Roma, we don’t just design clothes—we design confidence, comfort, and elegance that lasts.”