This brand’s mission to make every day ‘fruitful’


March 2, 2023 | By Rupkatha B

This brand’s mission to make every day ‘fruitful’

Around eight years ago in 2015 a brand called Fruitful Day was started in the UAE by three women (Marie-Christine Luijckx, Yael Mejia, Lyla Rawi) with a mission to make healthy lifestyle easier and more accessible for all. The passion to make every single day ‘fruitful’ is so deep that the brand even has a Chief Fruit Officer. From the early days, the team focused on building a recognisable brand exuding positive energy and happiness and, importantly, a name that would be trusted for its commitment to quality.

Originally started as a concept that would deliver fresh fruits to offices Fruitful Day identified the demand and soon started expanding into more verticals such as direct-to-home delivery of fresh and seasonal fruits. What’s more, the brand successfully completed two consecutive rounds of financing in October 2020 totalling over AED3 million in investments.

Alongside securing investments Fruitful Day has also witnessed a major milestone with the launch of its Fresh Fruit Pops, a healthy, natural and low-calorie alternative to ice creams. “Produced with high-quality fresh fruits and all-natural ingredients we have already launched over 25 flavours including the latest Yuzu and Mint Lemon Pops,” Luijckx shared.

Asked about top innovations undertaken by the brand, she said, “From a tech point of view, as a vertically integrated business we have developed our own proprietary order management system which tracks each order from the moment it’s placed to when it’s delivered. Whether a client orders once or places a regular subscription this innovative system has been designed to enable complete flexibility in serving different verticals.

In terms of product-centric innovation in 2022 with the return to working from offices Fruitful Day launched a healthy catering division which provides nutritious breakfast solutions. “Designed to energise morning meetings, ingredients have been carefully selected to help participants stay alert and focused. A healthy breakfast is also a small, but a meaningful way to boost employee morale,” Luijckx added.

Looking forward in 2023 Fruitful Day is focused on growing in the Fresh Fruit Pops and corporate verticals. “With awareness of the importance of eating healthy, more and more individuals and businesses are turning to healthier alternatives and we are keen to leverage this opportunity to grow the business while offering healthy options and convenience to our customers,” Luijckx concluded.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B

Spinneys, the leading premium fresh food retailer, has announced the opening of 

Continue Reading

June 24, 2024 | By RetailME Bureau

Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau

In a move set to redefine the landscape of the Fast Moving 

Continue Reading

May 16, 2024 | By RetailME Bureau




Download Images RetailME Magazine