The eXtra edge

December 20, 2023 | By RetailME Bureau

Mohamed Galal, Managing Director & Chief Executive Officer, eXtra

eXtra – United Electronic Company is “one of the Kingdom’s fastest growing companies,” according to the Saudi Arabian General Investment Authority (SAGIA). Under the able leadership of Chairman, Abduljabbar Abdulrahman Alabduljabbar; Vice Chairman, Abdullah Bin Ali Almajdouie; and Managing Director & Chief Executive Officer, Mohamed Galal, it is one of the Kingdom’s leading consumer electronics brands listed on the Saudi Stock Exchange.

eXtra offers a variety of international brands and an extensive product range including mobile phones, televisions, audio systems, computers and IT communications, cameras, home appliances as well as personal care products.

Established two decades ago in 2003, eXtra today has a strong footprint with 48 stores in 28 cities across KSA. In addition, the brand is also present in Bahrain and Oman. The brand offers a delightful omnichannel experience through its robust online presence, coupled with strong brick-and-mortar network. Elevating the shopping experience, eXtra offers post-sale services such as warranties, free delivery, setup and installation of air-conditioning units, among others.

What’s more, eXtra offers a variety of payment methods to make purchases easier and more convenient for customers, including zero percent interest instalments offer with multiple banks, financing option through Ta’sheel Finance – its own consumer financing company – and the buy now pay later option through Tamara.

Over the years, eXtra has achieved several milestones, including:

  • Got listed on the Saudi Stock Exchange in 2011.
  • Highest appreciated stock price in the last three years.
  • Established its own consumer financing company, Tas’heel Finance in 2014.
  • Launched its online store which was a major breakthrough.

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