launches virtual outlets in coffee shops

RetailME Bureau

India-based online fashion and lifestyle retailer has launched 30 virtual stores in Delhi and Bangalore at Café Coffee Day outlets where customers can buy products such as apparel, shoes, accessories, and mobiles from a virtual wall.

The virtual stores feature pictures of merchandise, each having a corresponding QR or NFC code, from the website. Customers can select any item by scanning the QR code or tapping on the NFC code via their smartphones after which they are taken to for the purchase.

“Today, Indians living in big metros are very busy and this initiative offers them an opportunity to shop while they chill. With the virtual store, we are taking online shopping to next level by touching base with our customers and allowing them to shop from anywhere, anytime,” says Manmohan Agarwal, founder and CEO,