Oracle Retail’s Merchandising solutions make Charming Charlie highly efficient


August 3, 2015 | By RetailME Bureau

When consumer demand for the latest trends surges, fashion retailers must move quickly to engage with shoppers and ensure they have the right product mix on the shelves. Women’s contemporary jewellery and accessory retailer Charming Charlie, known for c arrying a wide array of accessible fashion accessories merchandised by colour, has met widespread consumer demand with aggressive growth and a timely upgrade to Oracle Retail Merchandising solutions, supporting its immediate needs and international expansion plans.

Opening an average of 55 stores annually, it’s easy to see why growth was stretching the retailer’s previous IT systems. Founded in 2004, Charming Charlie now has over 350 locations across the US, Canada and Dubai. The company debuted a 16,000 sqft New York City Charming Charlie flagship store in June 2015 and is poised for further domestic and international expansion in the coming months.

Along the way, growth outpaced its IT systems and Charming Charlie launched an initiative that would establish scalable, modern retail operations on new Oracle Retail systems.

“With the complexity of a lot of product SKUs, ongoing store openings and international expansion, we needed a technology foundation from Oracle Retail that would be able to grow with us,” shares John Hnanicek, Charming Charlie CIO.

Over a 13-month period beginning in late 2013, with the help of systems integrator and Gold level member of Oracle PartnerNetwork, OLR, Charming Charlie implemented Oracle Retail Merchandising System, Oracle Retail Trade Management, Oracle Retail Price Management, Oracle Retail Invoice Match and Oracle Retail Store Inventory Management. The integrated Oracle Retail systems support best-in-class operations across critical areas such as inventory management, sales forecasting and pricing/markdown management.

Charming Charlie was already using Oracle E-Business Suite Financials, and the Oracle Retail Merchandising solutions are integrated with this and an array of in-house systems, increasing the speed at which informed decisions can be made.

In addition to helping drive both US and international growth, the Oracle Retail solutions provide world-class retailing capabilities. By employing Oracle’s industry best practices on merchandise hierarchy setup and price management, Charming Charlie is gaining operational efficiencies. The Oracle Retail solutions automate and streamline pricing strategy execution, adding the ability to set regional pricing and meet competitive pricing targets and they simplify key operational processes such as re-class and markdowns.

“By implementing Oracle Retail, Charming Charlie has an operations platform to drive growth and facilitate quick-turn response to new market opportunities,” adds Jill Puleri, senior vice president and general manager, Oracle Retail. “Oracle is committed to providing retailers with the right mix of solutions, global support and best practices to deliver commerce anywhere and drive profitability.”

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau




Download Images RetailME Magazine