Gargash Enterprises, the authorized dealer of Mercedes-Benz in Dubai, Sharjah and the Northern Emirates has introduced the brand’s first ever passenger car e-commerce platform in the region. Accessible at www.shop.mercedes-benz-mena.com the fully integrated e-commerce platform promises an efficient and seamless digital experience, from searching for a vehicle all the way to making the purchase.
With online reservation and online payment options, the brand offers its existing loyal client base as well as new potential customers the option to browse and purchase a car, anywhere and anytime. Interested buyers also have the option to book a test-drive from the comfort of their home and arrange for the purchased vehicle to be delivered right at their doorstep.
“The customer constitutes the very core of every new development introduced by Gargash Mercedes-Benz. The new e-commerce platform promises a fully digitized retail journey, ensuring that their loyal clientele experience the same level of customer service and support, as they would at a physical showroom”, said s Gargash Enterprises spokesperson.
“Once the customer has finalized on a car, and is ready to make the purchase, the entire payment process is handled seamlessly online, and the customer experience journey ends with the selected vehicle being delivered right to one’s doorstep”, he added.
The year gone by has seen e-commerce rapidly gain popularity across all industries and sectors around the world. Gargash Mercedes-Benz has embraced the new normal with the launch of its user-friendly digital retail platform.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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