Leading retail conglomerate Majid Al Futtaim and information technology company Merge have teamed up to launch the ‘Malls Adopt Sign Language’ campaign within Al Futtaim’s Egypt properties. The initiative provides free sign language interpretation to those with hearing impairments through a smartphone application, with the aim of building an inclusive society.
The campaign will run for one month within Mall of Egypt, City Centre Almaza, City Centre Alexandria and City Centre Maadi. Available on the “Merge Sign Language Interpreter” application, the service provides visitors with access to video calls supported by advanced technology in addition to certified sign language interpreters.
Shoppers can download the Merge application by scanning the QR code available at the customer service desks located within the four malls, which will provide them with 30 minutes of free access and 60% discount when recharging the balance.
Ramy Qaddoumi, Founder and CEO of Merge Technology, said: “This will bring our community closer together and embed positive values of social responsibility within it. Launching this free sign language simultaneous interpretation initiative across four malls is an integral part of our strategy, which aims to support the needs of those with hearing impairments in the community and will be instrumental in achieving our goal of supporting those with special needs in every area of life.”
Merge launched “Merge- Interpreter Sign Language “ last November – the first ever digital platform in the Middle East and North Africa that provides the community with simultaneous sign language interpretation. The platform enables users to communicate easily through video calls, with 24-hour assistance from certified interpreters. Users can download the application available on both Android and iOS devices and access the interpreter services through Merge’s call centre.
Hanny El Messiry, Managing Director of West Region Shopping Malls at Majid Al Futtaim – Properties, stated: “At Majid Al Futtaim, we are committed to identifying innovative ways to support the communities in which we operate, to provide equal opportunities and experiences for all. Through our partnership with Merge, we look forward to continuing to provide services that foster a safe and inclusive environment, in line with our mission to create great moments for everyone, every day.”
The “Merge Interpreter Sign Language” application also provides the first-of-its-kind hotline service via video and voice calls to businesses across all sectors, text conversations, convenient file sharing, contacts, and photos, and a personal account page for each user. It also provides QR codes which can be used to invite a friend. The innovative platform strives to build social, cultural and educational bridges between the hard-of-hearing and hearing-enabled communities. Designed with the latest technology, the service aims to build a more integrated society, and continues to establish connections, helping those with hearing impairment socialise with family, friends and acquaintances through advanced technology.
Mall of Egypt, City Centre Almaza, City Centre Alexandria and City Centre Maadi offer a range of unique services within East and West Cairo, and Alexandria, including VOX Cinemas, Magic Planet, a diverse range of restaurants and cafes, in addition to Ski Egypt.
Merge is the leading information technology company specialising in innovative technological solutions for people with disabilities and Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised isFebruary 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Dubai Duty Free contributes AED20-mn towards UAE’s ‘1 Billion Meals Endowment’ campaign
GMG launches four state-of-the-art food manufacturing factories
Ramadan shopping trends for home and fashion have evolved: REDTAG
UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in
The growth opportunity for food and grocery retailers during the Holy Month
From value, variety and convenience to philanthropy GMG retail stores, including 16
MAGGI from the house of the Nestlé is all set to launch
What does 2023 look like for consumers in Saudi Arabia? A Nielsen
Dubai-based food & grocery retailer Union Coop has launched its discount campaign
Around eight years ago in 2015 a brand called Fruitful Day was
Technology has the potential to transform everyday life in Africa for the
Looking at the regional food retail landscape, one can’t ignore the fundamental
In the early 1970s when large-scale oil exploration activities started, the UAE
Waitrose & Partners UAE has renovated its 45,770 sqft Dubai Mall store
The MENA online grocery market stood at $4.5 billion in 2022 and
Homegrown premium chocolatier Patchi reopened its revamped flagship boutique at Dubai Mall.
Airport retailer Dubai Duty Free announced its contribution of AED20 million towards
The ninth Retail Leaders Circle MENA Summit discussed how the sector can
As consumer demand for digital and omnichannel experiences continues to accelerate Majid
With Shop Qatar running until 18th and Qatar International Food Festival scheduled
Fintech platform Adyen has embedded a ‘Click to Pay’ experience into its
Airport retailer Dubai Duty Free has donated AED2 million to Emirates Red
Saudi Arabia based women’s wear brand Bloomingwear has recently deployed the scan
The rapid pace of retail development in Saudi Arabia has created opportunities
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised is
As part of its expansion plans in 2023 regional retail conglomerate Apparel
Whether you conduct stocktaking in-house or choose to outsource, you should always