launches redesigned, re-engineered website

June 5, 2016 | By RetailME Bureau, retail conglomerate Landmark Group’s e-commerce arm and omnichannel initiative, has launched a new redesigned and re-engineered version of its website.

The site features over 100 structural, design and technological improvements aimed at offering customers a simpler, faster, more useful and more exciting shopping experience with the group’s brands including Home Centre, Splash, Max, Babyshop, Lifestyle, Shoe Mart and Centrepoint.

A brand new version of the Android app has been launched for a fresher, faster and more modern experience on-the-go. This new version is based on Google’s latest design philosophy – Material design – in line with apps such as YouTube, Gmail, Evernote, Slack and AirBnB.

Additionally, the online shopping experience for Landmark Group’s home concept Home Centre has become easier and more convenient, with the launch of scheduled deliveries. Home Centre’s online shoppers can now choose a preferred date and time for their furniture deliveries. They also have the option to choose faster express delivery for an additional AED250.

“We’re thrilled and excited to announce the launch of the best version of ever. Delivering a great customer experience is easier said than done, and with today’s launches featuring a brand new experience with over 100 improvements, a fresher, faster and more modern Android app along with scheduled deliveries for Home Centre, we believe that we continue to walk-the-walk on genuinely making our customers’ lives better,” says Savitar Jagtiani, business head – e-commerce.

The redesigned website has been entirely re-engineered, making it more than three times as fast as the previous version. The customer shopping experience continues to be protected and secured by industry-leading 256-bit SSL encryption.

The website has been redesigned with a 30% wider interface that offers more room to better showcase products and editorial elements. It also features a new and modern typeface that helps create a fresher look and feel.

With 7 leading Landmark Group brands on the website, one of the primary objectives of this design overhaul was to enhance the brand experience, including: increased density and curation of products on the page, bringing customers closer to their favourite brand’s latest products; a major upgrade to the navigation of the brand-page, giving shoppers a comprehensive overview of their favourite brand’s offerings at one glance; more helpful editorial content for sections such as collections, in-store offers and blogs, and an easy-to-use store locator.

The new product pages now sport larger images on a subtle grey background that gives products more definition and depth. Enhanced colour, size and quantity selectors have been introduced for easier access. Now there is also a new and useful layout switcher on category pages. Based on their preference, customers can switch between two views – one with fewer but larger product and model images and another with smaller images but more products or models. To make navigation easier, the ‘endless page’ has been done away with. Shoppers can now jump back to an earlier page that featured a product which caught their eye.

The checkout process is now more streamlined and simplified with a cleaner shopping basket page and a revamped payment page. The ‘My Account’ section has also received a complete makeover, including a more visual, simpler ‘Sign Up’ and ‘Sign In’ journey. An extended dropdown menu for registered users gives easy access to all the pages in the new ‘My Account’ section.

The entire ‘Contact Us’ section has been redesigned to better showcase the different ways on how to easily get in touch with the support team. The new live chat feature allows customers to interact with the customer service team in real-time from the page itself.



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