UAE-based GMG is embarking on a wide-ranging digital transformation project that will enhance its operations across its various business divisions as part of its international growth strategy.
GMG is transitioning towards Unified Commerce through a customer-first approach to bring together the front-end experience and back-end applications to better organize and analyze data to derive meaningful customer experiences. Using ultramodern architecture, the company aims to build a technological foundation to improve business resilience and agility.
As a part of this company-wide Digital Transformation, GMG will adopt a cloud-first approach and leverage advanced data-intelligence solutions, including Big Data and Analytics, to drive innovations and product development. The company’s technology architecture will also include Artificial Intelligence (AI) and Machine Learning (ML) to improve customer centricity, streamlining processes, reduce costs, improve efficiencies across the transactional cycle, and empower the business leaders in decision making. This Digital Transformation will enable GMG to capitalize on new business opportunities at a time when the conglomerate continues to diversify its operations across sectors such as sports, healthcare, and food, while also opening new offices in the Middle East and growing its footprint in Southeast Asia.
Sunil Nair, Group Chief Information Officer, GMG, said: “GMG’s business has rapidly expanded in the past few years, and the group has an ambitious growth plan set for the next five years. As a strategy, digital transformation is no longer a ‘nice to have’ but a ‘must have’ to future-proof business. At GMG, we will move the necessary levers of change management, processes, practices, technology, and talent to continuously develop and scale our internal capabilities and skills to increase our business resilience and better adapt to a dynamic world. Guided by GMG’s customer-first approach, we are leveraging next-generation technologies to not only better understand, but also better serve our customers across our omnichannel, whether they are in-store or online.”
The company has already been embracing advanced digital solutions across its business portfolio, working with partners such as Salesforce, SAP, and PwC in recent years. This is in addition to over 150 experts now working in-house to support GMG’s digital transformation agenda. GMG’s latest phase of digital transformation investments is focused on three key business objectives – enhancing the customer journey, delivering high-quality customer care, and improving access to inventory across approximately 550 stores worldwide.
Mohammad A. Baker, Deputy Chairman and CEO, GMG, commented: “Digital transformation for GMG is about looking beyond marginal enhancements and rethink processes, creating a connected engagement enabled by the meaningful application of technology. At GMG, we always challenge ourselves to look at innovative ways to bring added value to our partners and customers. Our latest digital transformation project will allow us to not only optimize our business operations but deliver an enhanced customer experience across our diverse portfolio of companies.”
GMG has been bolstering its omnichannel retail strategy to capitalize on the region’s eCommerce boom, with nearly half of consumers in the region likely to increase their online shopping this year compared to last year. Earlier this year, GMG deployed an expanded omnichannel ecosystem that enhances customers’ accessibility to leading GMG Sports brands through digital and mobile-commerce platforms. Such efforts have helped GMG Sports to maintain its position as the largest sports retailer in the MENA region, with its online sales more than doubling in volume between 2019 and 2020.
Today, GMG oversees a diverse portfolio of businesses ranging from sports, healthcare, food, and logistics. The company has introduced more than 90 brands into the Middle East, including Nike, Vans, Columbia, and North Face. GMG has also created quality-driven homegrown brands such as the Middle East’s largest sports retailer Sun and Sand Sports, leading healthcare brand Supercare Pharmacy, food brand Farm Fresh, and logistics provider Trilogi.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
A Concept by MUSE, a new homegrown retail destination by Chalhoub Group,
UAE-based Majid Al Futtaim has announced the expansion of its people development
Direct-to-Consumer (D2C), Digitally Native Vertical Brands (DNVB), and brand.com serve as different
Furniture retailer Home Box has opened its first-of-a-kind retail outlet in the
Giordano has announced the opening of its first concept store at Zahia
Saudi-based luxury retailer, AlMalki Group recently revealed the key elements that is
Carrefour has rolled out several sustainable initiatives through partnerships with CHEP and
Gentle Monster has announced the opening of the brand’s second flagship store in
Log files, excel spreadsheets with point-of-sale figures, hierarchies, and inventory data are
Retailers today are seen to be taking pride in calling themselves a
Every element of the retail landscape has been forced to undergo drastic
Words by Ayman Beydoun, Chief Operating Officer, BFL Group Within the global