E-commerce platform for men The EDGAR Store launches in the GCC


March 17, 2021 | By RetailME Bureau

Contemporary men’s lifestyle brand EDGAR has launched The EDGAR Store – an online fashion website that brings affordable luxury brands direct to consumers across the GCC.

Designed and developed by PPMG, the e-commerce platform launches with several sneaker brands around including Puma, New Balance and Onitsuka Tiger. The EDGAR Store’s virtual shelves will be bolstered by upcoming additions, including Ray-Ban sunglasses, Sandqvist bags, and grooming products from The Groomed Man Co.

“Our aim is to combine the finest international menswear brands with thought-provoking content to create a truly unique and exceptional shopping experience. And, we have set out to bring exclusive clothing and products to men in the region,” said buying manager, Dominic Renowden.

A dedicated section of The EDGAR Store is home to rare sports memorabilia from UAE-based The BootRoom Collection. This includes signed items from Kobe Bryant, Michael Jordan, Diego Maradona and Lionel Messi, plus framed photos and boots signed by other greats.

“We’ve spent months carefully creating an online store with our web design team and then talking to brands about sourcing the best products. I believe The EDGAR Store adds an entirely new dimension to the ever-growing EDGAR brand – as well as being simply a great place to shop online.”

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