Fintech platform Adyen has embedded a ‘Click to Pay’ experience into its online checkout flow to reduce friction for shoppers and increase conversion for businesses. The new feature is an innovative method of data retrieval to address the hurdle of manual card entry at the payment stage.
Being mindful that every additional step in a consumer’s payment journey increases the chance of abandoned carts Adyen’s ‘Click to Pay’ feature enables enrolled shoppers to bypass data entry during online checkout and complete the transaction in only a few clicks across devices and browsers.
“Many businesses still struggle with low conversion at online checkout especially as it pertains to first-time or one-time shoppers,” said Edgar Verschuur, Global Head of Payments at Adyen. “We are committed to addressing this challenge using a range of global payment initiatives. By embedding Click to Pay into our online payment flow we eliminate the need for consumers to manually enter their card details. This makes it quicker, more intuitive and less error-prone for shoppers to successfully complete their purchase, which ultimately drives revenue for our customers.”
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