Alshaya Group launches its 100th e-commerce site in MENA


June 30, 2021 | By RetailME Bureau

Alshaya Group this week celebrated the ‘go live’ of its 100th online trading site and app across the MENA region with the launch of new apps for American Eagle + Aerie in Egypt and Qatar.

The group has massively accelerated its digital roll-out over the last year as it responds to a permanent shift in customer shopping habits. Today Alshaya has the largest e-commerce footprint in the region complementing its portfolio of thousands of stores, cafes, restaurants and leisure destinations.

Alshaya customers can now find more and more of their favourite brands online in markets across the GCC, as well as in Egypt; brands including American Eagle, BBW, Boots, Foot Locker, H&M, Mothercare, Muji, Pottery Barn, West Elm and Victoria’s Secret. Further sites and apps are in the pipeline. Details of all live sites can be found in the Customer Zone on www.alshaya.com.

“Customers, particularly the under-30 mobile-first generation, have embraced new ways to shop. We have worked hard to meet their needs by bringing their favourite brands to their fingertips through a rapidly growing number of sites and apps. It’s clear when we look at performance that we are delivering what customers want – some of our sites are already accounting for over 30% of total brand sales,” said Paul Morris, Chief Digital Officer, Alshaya Group.

“As we continue to grow our digital footprint across MENA we are focused on offering choice and making the shopping experience as effortless as possible, regardless of whether customers want to shop in store, online, or a mixture of both. It has been really exciting to deliver this change in recent months, thanks to the amazing teamwork of Alshaya colleagues.”

Digital retail purchases in MENA have increased by over 35% compared to a year ago, with consumers in KSA, Egypt and the UAE leading the charge.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau




Download Images RetailME Magazine