With more than 14 years experience in digital marketing, Farimah currently is heading the Retail, eCommerce and Travel industries at Snapchat in MENA. She is working with large global eCommerce brands, Omni channel Retail groups, airlines and tourism boards to create innovative, impactful advertising solutions on Snapchat. Prior to joining Snap Inc. Farimah worked at Yahoo for 7 years leading the client partnerships with global brands and was behind few of the award winning travel campaigns. She holds a Masters Degrees in Marketing from Michigan University and has lived in the U.S before relocating to Dubai.