Agthia Group’s flagship water brand Al Ain Water launched its new water bottle made of recycled polyethylene terephthalate (rPET). This new 100% rPET bottle is the first to be locally produced by a UAE brand.
“Plastic is a significant resource if repurposed and reused appropriately. We have been in active conversations with the UAE government and other stakeholders to develop a system to collect, recycle and reuse PET-based packaging. We are delighted that these efforts are bearing fruit and today Al Ain Water is pioneering this initiative by introducing a 100% rPET bottle to the market and is actively supporting UAE’s transition towards a circular economy,” said Alan Smith, Chief Executive Officer, Agthia Group.
For understanding, PET is a highly recyclable plastic material, and when recycled it becomes rPET – a strong, durable and recyclable material that is commonly used for packaged foods and drinks. Once reprocessed, rPET can be used to make new plastic bottles or other items. It supports the recycling industry, saves energy, resources and diverts these plastics from landfills. According to Global Standards, rPET generates 75% less of CO2 emissions and requires less energy compared to virgin material production and has a better overall ecological balance than glass and single-use aluminum cans.
Al Ain Water has a growing range of sustainably packaged water bottles including the Middle East’s first 100% plant-based water bottle that is completely biodegradable and compostable within 80 days.
“Sustainability is increasingly influencing purchase decisions in the UAE. With growing awareness, consumers are looking for ways to reduce their environmental footprint and search for products that help them in achieving this. The fact that Al Ain is the first UAE water brand to fill this gap in the market is a true testament to its market leadership. A universally essential commodity, such as bottled water, delivered in sustainable packaging can have a substantial influence on reducing plastic waste in the UAE, contributing directly to the UAE’s efforts to reach Net Zero by 2050, particularly during the Year of Sustainability,” Smith concluded.
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