Superbrands has recognised the Apparel Group for its ‘distinguished services to retail branding’ at the 14th annual Superbrands tribute event, held recently at the Intercontinental Hotel in Dubai Festival City. Neeraj Tekchandani, group CFO of Apparel Group, received the special recognition.
A total of 59 brands from the UAE received the Superbrands status, along with the unveiling of 2018 Superbrands book at the event.
“We are pleased to recognise the Apparel Group for its outstanding commitment and achievements to great customer service and experiences in the retail space. In an era of virtually limitless choice, the sustained competitive advantage only comes to retailers who engage customers differently. The Apparel Group through its more than 1,750 stores, 75-plus brands and over a 12,000 strong multicultural team across four continents has built a profitable, competitive and sustainable business through its people, continuous innovation and excellence by providing quality services and products to its customers and community,” says Mike English, director, Superbrands Middle East.
With over 2,000 leading brands in the UAE vying for the Superbrands title, only 59 scored more than 80% of the total possible mark and were declared Superbrands by the Brand Council. Winning this accolade is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
NRF Vice President of Education Strategy Susan Reda forecasts 2025’s retail trends
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
Previous Article
