SAP MENA has announced the appointment of Patrick Hayati as head of general business and partner ecosystem (GB&E). Based in Dubai, Hayati will report directly to Sam Alkharrat, president, SAP MENA, and Luis Murguia, senior vice-president (GB&E), SAP EMEA.
Sherif Hamoudah, erstwhile SAP MENA head of ecosystem, channels and telecoms, will now focus exclusively on heading up the company’s telecommunications business in the region.
Hayati has worked in the IT industry for more than 20 years, and boasts extensive experience of developing and leading businesses in emerging markets. Hayati joins SAP from Protoz, where he worked as vice-president of emerging markets, with responsibility for developing a channel development programme and a presence in emerging markets worldwide.
“Patrick brings with him a huge range of experience and success to SAP, and we are delighted to welcome him onboard,” says Alkharrat.
SAP’s partner ecosystem has in recent years been enabled on a suite of cutting-edge solutions, including in-memory computing HANA technology, mobility, and the latest SAP cloud offerings in Human Capital Management (Success Factors), Customer Relationship Management (Cloud for Customer) and Supplier Relationship Management (the Ariba network).
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
NRF Vice President of Education Strategy Susan Reda forecasts 2025’s retail trends
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
Previous Article
