Sacoor Blue, a brand new lifestyle concept created by the Sacoor Group has launched its very first store in the Middle East recently at Al Zahia City Centre, Sharjah UAE. Originating from Portugal with almost a dozen store openings across the country late last year, this new concept whose DNA breathes attitude and a relaxed and more conscious approach to life is inspired by change and a better future. Right from the very start of the creative process, its first steps had clear ambitions: combining style and a cognizant mindset inspired by more sustainable choices in day-to-day life.
Sacoor Blue is aimed at “Generation Z”, both brand and segment’s approach to life is determined, creative and with the motive of making a positive change with sustainability at the core.
“A.W.A.R.E”, a capsule collection exclusive to Sacoor Blue, was created with a dedication to a more sustainable eco-friendly future, with various line offerings from casual, to sport and even formal, all crafted with organic cotton and recyclable materials among others, conveying well-being and comfort. Sacoor Blue’s range of product lines continues to chino trousers, shirts, polos, coats and t-shirts and a full selection of accessories set to be added in the near future.
“We believe that now was the right time to launch this new concept, aimed at a demographic that is nowadays more attentive to environmental issues. Sacoor Blue embodies sustainability as a whole, a cause that Gen Z’s value and identify with, subconsciously influencing their purchase decisions and more importantly the way they relate to a brand. Sacoor Blue’s launch arrives at a perfect time, allowing us to completely dedicate and align all aspects of the brand from production, to services, all with the intention for a more sustainable future which we are very excited about.” says Erica Gomes, CEO of Sacoor Middle East.
Sacoor Blue will continue to expand its presence in the UAE, the brand plans to open its next doors in March at City Centre Deira and several other stores across the GCC and Malaysia over the next 2 years.
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