Reliance Retail launches new fashion e-commerce venture Ajio.com


April 4, 2016 | By RetailME Bureau

Reliance Retail, the retail arm of Indian conglomerate Reliance Industries Ltd (RIL) – operating businesses across diverse sectors such as retail, energy, petrochemicals, textiles, natural resources and telecommunications – announced the launch of its online fashion portal Ajio.com at the recently concluded Lakme Fashion Week in the Indian state of Mumbai.

A preview of Ajio.com’s collection was organised as part of an exciting campaign ‘Doubt is Out’ with five show stoppers including Bollywood yesteryear actress Helen, transgender activist Laxmi Narayan Tripathi, comedian Bharti Singh and Suman Sharma, the first woman to fly the fighter plane MIG-35.

The launch took place in the presence of Isha Ambani, director on the board of Reliance Retail, who has been closely associated with the online fashion venture since its conceptualisation.

Ajio.com will offer the largest collection of private labels for women online. Aiming predominately at the aimed at 18-34-year olds, around 60% of the merchandise it sells include national and international brands and Indie (ethnic fusion) wear, which will be exclusively available on the portal.

Since the last one year Reliance Retail has been dabbling in several online businesses such as piloting www.reliancefreshdirect.com, an online groceries delivery platform in Mumbai. On the cards is also an online electronics platform that will be launched later this year.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau

In a move set to redefine the landscape of the Fast Moving 

Continue Reading

May 16, 2024 | By RetailME Bureau
Sunil Kumar and Ali Saeed Juma Albwardy, Spinneys

One of UAE’s leading fresh food retailers, Spinneys has announced its intention 

Continue Reading

April 19, 2024 | By RetailME Bureau
Laura Manning, Managing Director & Founder, BRW Society

Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes 

Continue Reading

April 5, 2024 | By Rupkatha B
Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau




Download Images RetailME Magazine