UAE’s Maison Des Fleurs enters KSA through exclusive franchise agreement with Al Hokair Group


November 22, 2022 | By RetailME Bureau

UAE-based luxury floral design company Maison Des Fleurs has signed an exclusive franchise agreement with Al Hokair Group to expand the brand to the Kingdom of Saudi Arabia with plans to open multiple stores in the Kingdom over the coming years starting with Riyadh.

Established in Dubai in 2014 Maison Des Fleurs owns seven boutiques across the UAE and has developed into an internationally recognised brand with franchisees in Bahrain, Lebanon, the UK and Kuwait. Maison Des Fleurs offers a luxury boutique experience with eye-catching shop designs, extravagant window displays and an expert team trained to handle all requests from one-off bouquets to full-scale events.

The partnership with Al Hokair Group, one of Saudi Arabia’s leading names in entertainment and hospitality, marks a new era for Maison Des Fleurs with ambitious plans to expand in the country.

Commenting on the KSA expansion, Tamara Khalifah, Head of Operations at Maison Des Fleurs said, “As we continue to expand into the region and beyond, KSA is the natural next step for us and we have been looking to expand there for some time. We are thrilled to have found the right partner who understands the brand and what we stand for, and most importantly is as passionate as we are about making each customer’s journey within our boutiques a memorable experience. We are truly looking forward to working with the team at Al Hokair Group to explore the possibilities we can bring together to Saudi.”

Starting as a small corner shop within a furniture store, Maison Des Fleurs has flourished expanding its reach and diversifying its product range which spans fresh flowers, long life roses, premium faux flower, to full floral structures and decorations.

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