Tommy Hilfiger expands retail footprint across the Middle East


August 10, 2021 | By RetailME Bureau

Tommy Hilfiger, owned by PVH Corp, has announced a six-store retail expansion plan for the Middle East, which is expected to be completed by the end of 2021. Four new store locations will be open in Saudi Arabia, while one location will open in each of Kuwait and the United Arab Emirates. The stores will be operated by the Apparel Group LLC under the license of Tommy Hilfiger.

Each store will reflect Tommy Hilfiger’s core global store design concept which fuses the brand’s heritage and DNA. The design will be based on Tommy Hilfiger’s inspirations of a nautical lifestyle while optional digital screens to display custom brand content are also part of the additional design elements.

The Tommy Hilfiger store locations, opening dates, and sizes include:

  • The Tommy Hilfiger store in the Dubai Mall spans over 60 square meters and opened on May 10, 2021.
  • The Tommy Hilfiger store in Riyadh’s Nakheel Mall spans over 92 square meters and opened on May 11, 2021.
  • The Tommy Hilfiger store in Medina’s Rashid Mall will span over 149 square meters and is set to open on August 31, 2021.
  • The Tommy Hilfiger store in Kuwait City’s Assima Mall will span over 175 square meters and is set to open on September 1, 2021.
  • The Tommy Hilfiger store in Jeddah’s Jeddah Park Mall will span over 215 square meters and is set to open on September 1, 2021.
  • The Tommy Hilfiger store in Riyadh’s Granada Mall will span over 300 square meters and is set to open its doors later this year.

All six store locations will showcase the brand’s menswear, womenswear, and accessories collection with the Rashid Malls and Jeddah Park Mall locations also offering the Tommy Hilfiger’s Kids collection.

Apparel Group LLC will also operate tommy.com in the UAE, KSA, Kuwait, Bahrain, and Qatar.

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