SPRINGFIELD opens new flagship concept store with sustainability at its core


July 18, 2022 | By RetailME Bureau

SPRINGFIELD, the casual wear brand and part of the Al Ghurair Retail in the region has opened doors to its new flagship concept store in City Centre Mirdif.

The revamped store features a unique design aesthetic, embracing nature and the environment, to create a tranquil ambience that brings the outdoors indoors. Developed with sustainability at its core, the theme of the striking 200sqm+ retail space is inspired by Springfield’s iconic tree logo.

The new store keeping up with the promise into the brands’ environmental concern, has most of the visual materials sourced from suppliers certified by the Forest Stewardship Council, the leading global authority responsible for forest management, conservation, and preservation worldwide.

The store also unveiled the latest Spring / Summer 2022 Collection, for both men and women. The new range features versatile pieces across its different categories – denims, ICONS and linens, to name a few. The brand is committed to contribute to building a better future by manufacturing garments that are more sustainable, whether it be by using organic or recycled raw materials or technologies that save water, energy, and chemicals in the garment finishing processes.

Springfield clothing is designed to last – in both durability and style. The latest collections are conceived to transcend from season to season, including wardrobe staples that are versatile and wearable, from polo t-shirts to jeans and dresses.

Springfield launched an initiative in 2020 to reforest and create new ecosystems in the brand’s native Spain, aimed at improving air quality. To date, 90,000 trees have been planted as a result of the initiative. Now, as Springfield embeds deeper roots in the Middle East, it turns its sights to making a positive impact on the region’s environment.

“The launch of this flagship store is an exciting moment for the UAE’s fashion scene, as we start to see a noticeable shift in consumer trends towards sustainable choices. We are proud to be at the forefront of responding to this change, providing increasingly eco-conscious shoppers with a wider choice of responsible options,” said Anuradha Dhawan, General Manager, Al Ghurair Retail, commenting about the launch.

“We take our commitment to the environment seriously and we want to make a positive impact for generations to come. With the launch of this concept store, we are building deeper roots in the region, and have many exciting environmental initiatives in the pipeline. We hope that our customers and brand enthusiasts will take part in these projects, as we become advocates for regional sustainability.

Our approach is simple: whenever you can, use what you already have, but when you need to buy, buy better. Better for the planet, better for you,” added Dhawan.

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