Ramadan in the time of Covid-19: REDTAG’s new customer experiences


April 20, 2021 | By RetailME Bureau

The Holy Month of Ramadan sees increased activity in the retail sector, providing a great window of opportunity for businesses. GCC-based value fashion and homeware brand, REDTAG has been curating customer experiences, which embrace and enhance the festivities.

“Ramadan has traditionally been a high point for retailers across the GCC,” said Shehbaz Shaikh, chief retail officer at REDTAG. “Historically, we have seen sales jump of  6%-8% year-on-year during this season. We expect this year’s festivities to be exceptional, as celebrations can now be expanded to include close friends and family once again.”

The retail landscape has had to adapt to demographic shifts and changing customer behaviour, in recent years. This Ramadan, REDTAG is taking a holistic approach, by supplementing its usual offerings for the festive period, with five unique undertakings, as part of their insight-driven customer engagement campaign.

“As a token of our appreciation for our loyal customers, REDTAG has invested SAR/AED 3million into a Ramadan Bonanza raffle”, Shehbaz said. We have tied up with Samsung to delight our customers with the chance to win 600 Galaxy S21 Ultra 5G smartphones – which is Samsung’s top-end model – in a five week long online raffle. Simultaneously, we are also running an attractive ‘gift voucher with purchase’ offer.

“Ramadan is a special time for families and more so this year. That’s why we are crafting a more delightful shopping feel for our customers by not just providing a unique and affordable Ramadan Collection but also by delivering added value through our #WearASmile initiative”, he said. “Take our personal stylist services, which customers gain access to, at no added cost. Once the purview of high-end brands, we are making these services standard, to differentiate ourselves and address the needs of our consumers better”.

Seeking to capture customer attention through a tailored, data-driven marketing approach, REDTAG has launched four more initiatives, which provide incomparable value to all shoppers. These include ‘Anytime-Anywhere Exchange’, ‘Instant Gifts for high-spending shoppers’, ‘Find Your Size’ and ‘Free Home Delivery’ facilities. The brand is continually creating new benchmarks in the value-shopping space, and aims to revamp customer expectations, through its exemplary service edge.

“At REDTAG, we believe customer experience remains essential to the future of retail – but it needs to be more thoughtful, and value-driven. That’s why we are focused on building customer relationships through proactive and personalized engagement”, Shehbaz concluded.

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