Re-branded EROS Stores opens two new retail stores in the UAE


May 24, 2021 | By RetailME Bureau

UAE-based Eros Group – the distributor of Samsung, Hitachi, TCL, Midea and Ariston, has recently opened its retail store in Dalma Mall in Abu Dhabi and City Centre Al Zahia in Sharjah.

Located on the ground floor at City Centre Al Zahia, Sharjah in the electronics section with a square foot of 6,200, this store boasts the biggest retail store in the UAE. The new stores are newly designed and re-branded from Eros Digital Home to EROS which will be reflected in the all-consumer related touchpoints very soon.

The opening of two new stores marks the Group’s 17th store under its portfolio including Samsung and Huawei brand stores as well. EROS will continue to cater a consumer-friendly ambience, a series of value-added services and trained sales consultants.

“It’s a pleasure to announce the opening of our two new stores and continue to showcase EROS as a multi-brand retailer with the recent addition of leading international brands such as Amazfit, Vaio, Avita, Ariston, Rinnai and Saregama. The purpose of our store expansion is to remain close to our customers and offer convenience of pick up and drop off to our online consumers. This marks a stronger presence in the UAE for us and provides a springboard to establish ourselves as a valued retailer in consumer electronics. Our aim is to continue to expand and reach our shoppers and build our multi brand portfolio,” said Deepak Babani, Executive Vice Chairman of Eros Group.

“The decision to revamp our brand store name from Eros Digital Home to EROS is to have a more impactful façade branding leading to improved brand retention and recall. Additionally, we wanted a memorable crisp brand name that’s effortless to remember. While its challenging to place longer brand names in stores and communication collaterals, a more simplistic strategic communication approach was due. Moving forward our Omni channel retail will change from www.erosdigitalhome.ae to www.eros.ae.”

At a time when most organizations are struggling to cope with the effects of pandemic, our committed teams worked very hard to excel in our current business with the addition of new brands and stores in the UAE. 2021 looks very promising for us.” said Ahmad Badri, Director of Eros Group

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau
Food consumption in the GCC to grow at a steady pace

Food consumption in the GCC is set to grow at a CAGR 

Continue Reading

November 29, 2023 | By RetailME Bureau




Download Images RetailME Magazine