Re-branded EROS Stores opens two new retail stores in the UAE


May 24, 2021 | By RetailME Bureau

UAE-based Eros Group – the distributor of Samsung, Hitachi, TCL, Midea and Ariston, has recently opened its retail store in Dalma Mall in Abu Dhabi and City Centre Al Zahia in Sharjah.

Located on the ground floor at City Centre Al Zahia, Sharjah in the electronics section with a square foot of 6,200, this store boasts the biggest retail store in the UAE. The new stores are newly designed and re-branded from Eros Digital Home to EROS which will be reflected in the all-consumer related touchpoints very soon.

The opening of two new stores marks the Group’s 17th store under its portfolio including Samsung and Huawei brand stores as well. EROS will continue to cater a consumer-friendly ambience, a series of value-added services and trained sales consultants.

“It’s a pleasure to announce the opening of our two new stores and continue to showcase EROS as a multi-brand retailer with the recent addition of leading international brands such as Amazfit, Vaio, Avita, Ariston, Rinnai and Saregama. The purpose of our store expansion is to remain close to our customers and offer convenience of pick up and drop off to our online consumers. This marks a stronger presence in the UAE for us and provides a springboard to establish ourselves as a valued retailer in consumer electronics. Our aim is to continue to expand and reach our shoppers and build our multi brand portfolio,” said Deepak Babani, Executive Vice Chairman of Eros Group.

“The decision to revamp our brand store name from Eros Digital Home to EROS is to have a more impactful façade branding leading to improved brand retention and recall. Additionally, we wanted a memorable crisp brand name that’s effortless to remember. While its challenging to place longer brand names in stores and communication collaterals, a more simplistic strategic communication approach was due. Moving forward our Omni channel retail will change from www.erosdigitalhome.ae to www.eros.ae.”

At a time when most organizations are struggling to cope with the effects of pandemic, our committed teams worked very hard to excel in our current business with the addition of new brands and stores in the UAE. 2021 looks very promising for us.” said Ahmad Badri, Director of Eros Group

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