Opinion: How enhanced customer experiences can help attract and retain customers


August 3, 2021 | By RetailME Bureau

Words by Raed Ibrahim, Founder and Creative Director at TARAF Interiors

For typical retail investors, creating an innovative experience in retail spaces is viewed as an additional and unnecessary cost. While the market nowadays shows that customers seek to create memorable experiences beyond product acquisition, which forces companies to address multiple factors, the one that stands out the most is customer experience.

“Customer Experience in Retail,” a study published in October 2020, highlighted how CX can determine a company’s success and how such experiences are essential to attract and retain customers. This also gives the companies a competitive advantage and influences customer preferences, which in turn impact their purchase decision.

The customer journey can start online and end in-store or vice-versa. Still, the perfect journey is designed to begin even before the first shop visit and continue after-sales consistently and seamlessly. However, this has drastically changed after the advent of the pandemic, forcing the retail industry to rapidly adapt to accelerated shopping trends and have shifted consumers from physical stores to a digital shopping experience. This pivot transformed retail spaces to focus on the brand’s image instead of a store with back storage. Now, stores will be spaces to explore and physically interact with products, and will transform into social spaces where we can meet and entertain customers.

The importance of this concept, along with newer trends, requires interior designers to provide more than just aesthetic designs and go above and beyond to create customer-centric designs and anticipate customer needs based on a thorough understanding of audience insights, brand engagement, service, and product designs, customer data and an integrated technology stack. The design must not only be aesthetically pleasing but also easily renewable, endeavouring to provide a happy experience at each touchpoint and every interaction and visit.

At TARAF Interiors, we believe in creating new customer experiences led by innovative and successful designs. We aim to translate the brand’s strategies into creative design options that match brand targets and align with our leadership vision. With over a decade of experience in retail, hospitality, and high-end residential projects, we know how to shape the future, and we are here to help retailers achieve their goals adapting to the ‘new normal.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto




Download Images RetailME Magazine