Nike’s Jordan opens new store in The Dubai Mall


July 29, 2021 | By RetailME Bureau

Jordan Brand has opened a concept store in the Dubai Mall. In NIKE Inc.’s vision for the connected marketplace of the future, the sport-focused layout and visceral experience of Dubai’s first physical store is complemented by intuitive solutions of digital shopping to create a refined, sensory space that connects fans of the brand to artistic traditions within the region.

The 2,500-square-foot Dubai store is inspired by Jordan doors like Jumpman LA, Jordan 1 Hongxing in Chengdu and Jordan 9 Guanghua in Beijing and will be stocked with the latest Jordan Brand footwear and apparel styles. The store includes digital features, such as in-store pickup, and the space is curated with fine art from a variety of artists including Jason Seife, a Syrian-American artist who replicates the patterns of traditional Persian carpets onto canvas.

Seife sees showcasing works in-store as an opportunity to push an established medium in a new direction. Just as he reimagines Persian carpets, Seife joins Jordan Brand in reimagining physical stores, and the role of art within them.

“It’s exciting to see the line between design and art-making continue to blur thanks to projects like this,” said Jason. “Between artists like myself and Jordan Brand, we can create in-store experiences that highlight the products alongside the art, helping connect this cool relationship among artwork, inspiration and product excellence.”

 

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto




Download Images RetailME Magazine