Kuwait-based Adel Alghanim has opened a new MG showroom and service facility, which is the biggest of its kind in the GCC. Investment in this new flagship facility is worth more than $20 million.
The new, 4,000 sqm 3S facility includes a showroom, service centre and spare parts centre, and is located in Al-Rai, Mohammad Bin Al Qasim St, with the capacity to display 18 vehicles. The customer experience has been tailored to ensure that each visitor receives a unique personal experience.
Designed in line with MG’s new brand positioning, the showroom has one lounge and the service centre has another lounge that reflects a modern car-café concept. Customers in the service centre lounge can watch their cars being serviced through glass walls.
“The new flagship 3S facility combines the showroom, service centre and spare parts workshop, and it marks a new milestone in the incredible success story of MG in the Kuwait market. MG has achieved significant year-on-year growth in each of our ten years of partnership, and we expect to continue this positive trajectory over the coming decade. The significant investment in this facility is aimed at increasing customer satisfaction and boosting MG’s market share. We thank MG Middle East for their continued support and guidance,” said Marzooq Alghanim, the president of Adel Alghanim
In recognition of Adel Alghanim’s outstanding contribution to growing the MG brand in Kuwait and the region, MG Motor Middle East will be granting them The First Flagship Showroom in The Middle East Award.
“Over the past decade, the partnership between Adel Alghanim and MG Motor has grown increasingly stronger and
closer. This significant new investment not only demonstrates this, but also highlights the confidence that exists in the brand in Kuwait. Moreover, customers can be reassured that they will be receiving a level of experience as good or better than any they can enjoy around the world”, said Tom Lee, Managing Director of MG Motor Middle East.
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