Majid Al Futtaim Opens its First CB2 store in the region


July 14, 2022 | By RetailME Bureau

The CB2 stores are a destination for timeless yet edgy home collections, creating furniture and decor to inspire creativity. CB2 offers high quality, sophisticated design at approachable prices. In addition to being a leader in online retail, the brand is rapidly expanding its physical footprint and currently has 20 locations across the U.S and Canada. CB2 is part of the Crate and Barrel Holdings, which is owned by The Otto Group, a global retail and services group based in Hamburg, Germany.

Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa and Central Asia, has opened the doors to its first brick and mortar CB2 store in the region. The brand has made its much-anticipated arrival following a temporary pop-up in Mall of the Emirates and promises a highly curated collection of contemporary furniture and décor.

Located on level 2 of Mall of the Emirates, the large showroom has a luxe yet minimalist feel that will inspire customers to elevate their own spaces at home. Design enthusiasts can expect to find creative furniture and décor that can be mixed and matched to suit any aesthetic, from velvet sofas to chrome coffee tables – all interpreted through a uniquely CB2 lens.

“Building on the success of CB2’s ecommerce website as well as our recent pop-up in Mall of the Emirates, this new store is a continuation of our mission to pioneer new experiences both online and offline,” revealed Fahed Ghanim, Chief Executive Officer of Majid Al Futtaim – Lifestyle. “Physical stores play a vital role in helping customers see, touch, and experience products, whilst creating memorable moments with friends and families and building meaningful connections with brands. CB2’s debut will open up more possibilities for our customers in the UAE as we look to expand our physical footprint and diversify our portfolio alongside leading international brands.”

“We are thrilled to be working with our partners, Majid Al Futtaim, to bring the CB2 brand to the Middle East,” said Janet Hayes, CEO of Crate & Barrel Holdings. “We believe that the design- forward product collection will resonate with both the international and local Emirati clientele who are searching for creative and inspired ways to transform their homes.”

The new store houses multiple categories including indoor and outdoor furniture, kitchenware, bedding, lighting, rugs, accessories and more. Its current assortment features CB2’s Brazilian Rhapsody collection, the brand’s take on the sun-drenched modernist movement in the sixties, and the Décor Art capsule, which was inspired by the fluidity of twentieth century sculpture. Customers can also discover exciting collaborations with leading designers such as Kara Mann, Jennifer Fisher, Ross Cassidy, GOOP and Lenny Kravitz.

“Through our partners Majid Al Futtaim, we’re excited to see our brand’s first international home in the Middle East,” said Ryan Turf, President, CB2. “Our collections are an evolving exploration of modern design. We hope the store allows even more people to explore, dream, and bring their heart’s desire home.”

To provide a seamless omnichannel shopping experience, CB2 offers online ordering, same-day delivery and at-home assembly. Interior decorating services are available as part of the brand’s design studio in addition to gift cards and gift-wrapping services.

 

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