Majid Al Futtaim announced as new distribution partner for Warner Bros. Pictures across the Middle East


August 9, 2021 | By RetailME Bureau

UAE’s Majid Al Futtaim Leisure, Entertainment, and Cinemas have been announced as the new distribution partner for Warner Bros. Pictures in the Middle East. The agreement commenced with The Suicide Squad, which was released on August 5th in IMAX and other formats available at VOX Cinemas.

Warner Bros. Pictures Group comprises of Warner Bros. Picture, New Line Cinema, Warner Animation Group, and DC-based film production. Worldwide theatrical releases and films premiering exclusively on HBO Max are also part of the Group’s portfolio.

Majid Al Futtaim currently operates 615 screens across eight markets in the Middle East while also operating a sizeable regional film distribution business.

“Warner Bros. Pictures is one of the world’s leading film studios and Majid Al Futtaim is incredibly proud to be bringing Warner Bros.’ impressive slate of new theatrical releases to big screens across the Middle East. This is an exciting new chapter for us and underscores our commitment to provide movie lovers across the region with the ultimate entertainment experience and highly-anticipated movies from the world’s best storytellers,” said Chief Executive Officer at Majid Al Futtaim Leisure, Entertainment and Cinemas, Ignace Lahoud.

According to Lahoud, this licensing agreement will leverage Majid Al Futtaim’s extensive market knowledge and experience to drive long-term box-office growth.

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