Lulu Group set for expansion in Indonesia


November 15, 2021 | By Zubina Ahmed

UAE’s retail conglomerate Lulu Group, has planned to add 30 more hypermarkets in the country including Bali in an effort to strengthen its presence in the Indonesian retail sector. The group led by Yusuff Ali MA had previously owned five hypermarket in various cities in Indonesia. ““In Indonesia, the Group already employs 750 Indonesians and this number will rise to over 5,000 direct and indirect job opportunities in the coming years.We plan to continue to expand to open 30 other outlets, including in Bali as a major tourist destination,” said Yusuff Ali M.A, Chairman of Lulu Group.

The first Lulu Hypermarket at Cakung in Jakarta was inaugurated by Indonesian President Joko Widodo in the Year 2016. In addition to the retail business, Lulu Group also sources and exports various food and non-food products from Indonesia.”This includes textiles, fruit and vegetables, fresh and frozen fish, pre-packaged food products, handicrafts, accessories, fashion, and household goods to various countries throughout all Lulu Group retail outlets,” said Yusuff Ali M.A.

For the initiative step, he said that the sourcing facilities in Indonesia is partnering with thousands of Indonesian farmers, fishermen, small scale entrepreneurs, medium and large-scale factories.The group also exports rice, noodles, cookies, potato chips, wafer biscuits and fish products in its own Lulu Brand from Indonesia to all countries in the Middle East region.

Meanwhile,  Yusuff Ali MA received the Prima Duta Award from the Government of the Republic of Indonesia, which was one of the highest awards in the country on November 7, 2021.The prestigious award is given to recognize contributions made in Indonesia’s economic and commercial sector. The award was given by President Joko Widodo to Yusuff Ali MA at a ceremony held at the Emirates Palace in Abu Dhabi in recognition of Lulu Group’s strategic investment in Indonesia. “I feel proud and humbled to receive one of the highest awards from the Republic of Indonesia. I am very grateful to the President and the Government of the Republic of Indonesia. This recognition will further encourage us to have a strong presence in Indonesia’s commercial sector,” said Yusuff Ali M.A.

In January 2020, the group has signed an agreement with West Java Government of Indonesia to provide employment to the local work force in its retail outlets worldwide. The agreement was exchanged in the presence of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, and President of Indonesia Joko Widodo, during President Jokowi’s official visit to the UAE.

It was in the year 2016 when the first LuLu Hypermarket was inaugurated by the Joko Widodo, President of Indonesia as a result of series of discussion that happened during his official visit to the UAE in 2015.“We are also planning an exponential growth in our existing Ecommerce operation by adding more than 500 vehicles to our current fleet in the GCC countries. In UAE alone we will add 200 more vehicles along with a significant increase in our manpower to better reach and serve our valuable customers” said Yusuffali while talking about LuLu’s e-commerce activities. In the times of COVID-19 and lockdown, LuLu has played a very crucial role and ensured uninterrupted supply of food and non-food products while maintaining the highest standards of hygiene, health and safety of both its customers and employees.

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