Kuwaiti retailer Trafalgar Luxury Group celebrates 50th anniversary with regional expansion

June 6, 2022 | By RetailME Bureau

Celebrating its 50th anniversary this year, Kuwaiti homegrown luxury retailer Trafalgar has announced its repositioning to become Trafalgar Luxury Group and outlined plans to further expand its presence in the region. The Group has restructured its leadership and operations to support its strategic transformation and build on its legacy as a leading luxury retailer in the region. The restructure is in line with Trafalgar Luxury Group’s strategic plans to future-proof the company, ensuring it remains relevant and distinctive, in line with the fast-paced nature of luxury retail.

Launched in Kuwait in 1972 by the Alansari family, Trafalgar Luxury Group has a rich history with luxury brands, including its inaugural partnership with Chopard, which remains strong today. Fifty years on, the Group partners with over 40 brands, with 55 stores in five countries, across the Middle East region.

Trafalgar Luxury Group has classified the business into three distinct verticals Watches and Jewelry, Fashion, Technology.

As part of its repositioning, Trafalgar Luxury Group has also embedded a new leadership team to oversee the successful mobilisation of five strategic ambitions: commitment, integrity, excellence, evolution, and sense of belonging. Newly defined roles and appointments include:

  1. Managing Partner – Amer Alansari
  2. Chief Operation Officer – Wael Shorbaji (previously General Manager at Trafalgar)
  3. Chief Commercial Officer – Paul Kupelian (previously Regional Head of Retail at Trafalgar)
  4. Chief Retail Officer – Nicholas Welch (previously Business Head at Trafalgar)
  5. Chief Finance Officer – Sweta Chipra (previously Head of Finance at Trafalgar)
  6. Chief HR Officer – Emad Khemane (previously Regional Human Resources Director at Trafalgar)

Trafalgar Luxury Group’s latest regional expansion began in January with the opening of eight new stores in Kuwait and Bahrain, with additional openings planned in these two key markets by the end of the year, including Marli, Furla and Bimba Y Lola. Trafalgar Luxury Group has also outlined plans to open its new headquarters in Dubai’s Design District (D3) later this year, an important milestone underscoring the company’s commitment to expanding its footprint into key hubs across the region. The Group’s ambitious expansion plans also include a significant pipeline of new store openings in Saudi Arabia, Bahrain and Qatar, with AIGNER recently opening in Doha, Qatar in April and Gait set to open by July 2022.

Trafalgar Luxury Group’s Managing Partner, Amer Alansari, recently announced several crucial internal initiatives focused on becoming an employer of choice, including employee health, social, and financial well-being.

Speaking about the Group’s restructuring and plans for expansion, Amer Alansari said: “Over the past 50 years, the Group has seen tremendous growth within the luxury retail sector. From our first Trafalgar multi-brand store in Kuwait in 1972, we have become synonymous with luxury. As we look forward to the next 50 years, it is the perfect opportunity to restructure and expand our brands under Trafalgar Luxury Group, both current and new to the rest of the region. As part of our redefined value proposition, employees will remain at the heart of all we say and do.”

Brands within the Group’s portfolio have been carefully selected based on regional luxury consumer needs, including Chopard, Patek Philippe, Bvlgari, Apple, TAG Heuer, and Aigner. New partnerships for the Group include Furla, Bimba Y Lola, and Richemont Group (Time Vallee).

Kuwait will remain a key hub for Trafalgar Luxury Group as its country of origin. At the same time, the Group will continue to maintain its philosophy and strategic aspirations, growing the company through regional expansion in Saudi Arabia, Qatar, Bahrain, and the United Arab Emirates.



Previous Article Next Article



GMG launches four state-of-the-art food manufacturing factories

UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in 

Continue Reading

March 22, 2023 | By RetailME Bureau
Are grocery retailers Ramadan ready?

The growth opportunity for food and grocery retailers during the Holy Month 

Continue Reading

March 22, 2023 | By Rupkatha B
GMG retail stores enable customers to embrace the spirit of Ramadan

From value, variety and convenience to philanthropy GMG retail stores, including 16 

Continue Reading

March 20, 2023 | By RetailME Bureau
Maggi to launch its first-ever NFTs

MAGGI from the house of the Nestlé is all set to launch 

Continue Reading

March 15, 2023 | By RetailME Bureau
Saudi consumers to increase spending on grocery and household items

What does 2023 look like for consumers in Saudi Arabia? A Nielsen 

Continue Reading

March 7, 2023 | By RetailME Bureau
Union Coop announces mega discounts on 10,000 products ahead of Ramadan

Dubai-based food & grocery retailer Union Coop has launched its discount campaign 

Continue Reading

March 6, 2023 | By RetailME Bureau
This brand’s mission to make every day ‘fruitful’

Around eight years ago in 2015 a brand called Fruitful Day was 

Continue Reading

March 2, 2023 | By Rupkatha B
How Jumia is empowering a new generation in Africa

Technology has the potential to transform everyday life in Africa for the 

Continue Reading

March 1, 2023 | By Rupkatha B
As inflation bites…grocery retail

Looking at the regional food retail landscape, one can’t ignore the fundamental 

Continue Reading

February 28, 2023 | By Rupkatha B
V. Nandakumar, Director – Marketing & Communications, Lulu Group International

In the early 1970s when large-scale oil exploration activities started, the UAE 

Continue Reading

February 17, 2023 | By Rupkatha B
Waitrose unveils revamped Dubai Mall store sporting new features

Waitrose & Partners UAE has renovated its 45,770 sqft Dubai Mall store 

Continue Reading

February 16, 2023 | By RetailME Bureau
MENA online grocery market to touch $25 billion by 2030

The MENA online grocery market stood at $4.5 billion in 2022 and 

Continue Reading

February 15, 2023 | By Rupkatha B

Download Images RetailME Magazine