Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones Cheese Culture Club, a members-only subscription for cheese connoisseurs in the U.A.E.
Each month, the Jones Cheese Culture Club will deliver four handpicked, farmhouse, seasonal cheeses at the perfect age, from around the world, alongside two perfect pairs for each cheese direct to doorsteps.
The subscription box serves up to eight people. Members can choose to share the box with family and friends or indulge their cheesiest desires on their own. It gets feta as each delivery is shipped free of charge, the cheeses are exclusively selected for members and no cheese is ever repeated within a 12-month period.
For curd nerds, the box is accompanied with cheese notes that provide their expert fromager’s cheesy notes listing explosive pairings, a guide to prolonging your cheese’s life and cheese facts such as origin, milk type, history, and the aging time of each cheese.
Jones Cheese Culture Club also offers attractive and flexible subscription lengths including, 3-month, 6-month, 9-month, and 12-month terms which makes the subscription perfect for gifting cheesy love wherever you are.
Jones the Grocer’s CEO Yunib Siddiqui said, “We adore cheese and our love is epitomised in our walk-in cheese rooms. Good cheese is influenced by its terroir, livestock, seasons and the skill of the cheesemaker. It is beautiful and complex! We have hand-picked cheeses that will change with the seasons so members can discern how flavours change with seasonality. More importantly we’ve made sure each cheese is exclusive and shipped in only for our members. The Jones Cheese Culture Club is an ode to cheese, and we are super excited to share our passion in what we believe to be amongst the world’s best cheese clubs.”
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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