Hisense, the official sponsor of Fifa World Cup Qatar 2022, opens its first brand store in Qatar


September 27, 2022 | By RetailME Bureau

Hisense, the global electronics and white goods manufacturer and sponsor of FIFA World Cup Qatar 2022™, in partnership with Fifty One East, Qatar’s favorite department store, has opened its first branded store in Qatar at Lagoona Mall, marking it as a strategic milestone for Hisense’s regional expansion initiatives in the Middle East.

The Hisense brand store opening ceremony was held under the patronage of H.E. Mr. Zhou Jian, Ambassador of the People’s Republic of China, who attended the event alongside Mr. Bader Al-Darwish, Chairman and Managing Director of Fifty One East, Mr. Jason Ou, President of Hisense Middle East and Africa, Mr. Saoud Al-Darwish, Vice Chairman of Darwish Holding, distinguished guests, and members of the media.

This brand store reflects the strong partnership between the two entities and underlines Fifty One East’s reputation as the partner of choice for international electronics brands. It also demonstrates Hisense’s steady growth in the region and the Qatari market as it strengthens its position as one of the leading brands in the consumer technology sector.

Hisense’s brand store, the first in Qatar, provides customers with a home-like experience as it showcases its entire product line-up – top-of-the-range TVs, refrigerators, air conditioners, washing machines, dishwashers, microwaves, smartphones as well as its award-winning smart consumer technology ‘Laser TV’, a 100-inch TV screen that brings cinema to your living room.

Mr. Bader Al-Darwish, Chairman and Managing Director of Fifty One East, said: “We are honored to host the first and exclusive Hisense store in Qatar at Lagoona Mall, the home of some of the world’s most desired brands. This reflects our strong relationship and shared values and is in line with our expansion strategy to bring the latest international labels to Qatar. We stay committed to offering the best tech brands and high-end services that exceed our customers’ expectations and fulfil their lifestyle aspirations.”

Mr. Jason Ou, President of Hisense MEA said: “We are elated to announce the launch of our first brand store in Qatar, in the same year as the FIFA World Cup 2022™, making it even more special. Hisense is one of the fastest growing brands globally as it focuses on delivering best-in-class technology and products that resonate with local demands. Through our brand stores, we want to showcase the innovation and exceptional experience of our technology, the moment shoppers’ step inside.”

“We are also glad to have collaborated with Fifty One East, with their expertise and recognition in the market, as we believe it will be a great start for the Hisense brand store concept in Qatar. Having said that, this is part of our ambitious expansion plan to open Hisense brand stores across the Middle East region,” he added.

The Middle East market is enthusiastic about advanced technology, and for Hisense, a brand known for its consumer technology innovations, expansion is just the beginning. The brand will soon launch its smart technology in the region making it extremely accessible for consumers to stay connected with their appliances.

Being the year of FIFA World Cup 2022™, Hisense has ambitious plans to elevate its brand awareness across the region. With an innovative product line-up and exciting FIFA campaigns, Hisense is here to highlight that it is the ‘Perfect Match’ for your entertainment as well as your home. It creates a lifestyle with not only smart but also healthy technology for its end-users.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine