Hästens announces launch in the Middle East with flagship store

March 30, 2021 | By RetailME Bureau

Swedish brand Hästens has announced the opening of its flagship store in Dubai set to open in the beginning of April

The expansive 4,000 square foot store, located on Sheikh Zayed Road, will showcase Hästens latest concept, representing a comprehensive destination for visitors to immerse themselves in the full Hästens experience while having the opportunity to test, feel and touch the brand’s bed collections.

Visitors will be guided by Sleep Coaches – also available for Private Sleep Consultations – to recognize their unique needs for improved sleep and overall well-being in a distinct intimate area, designed to offer a real live experience on the entire collection.

A dedicated ‘Sleep Spa’ will provide an unparalleled Hästens in-depth experience and – with the use of the latest available technologies – Sleep Experts will educate, explain and demonstrate the value and purpose of each Hästens bed.

“More than ever, people value their comfort and their home living environment and acknowledge the importance of natural materials, craftsmanship and long-lasting quality furniture. Having built a very strong clientele in this market over the past few years, we are delighted to be opening this flagship store in partnership with the Mattress Store Group – a market leader in the UAE for sleep solutions – and to provide our customers with a full immersive Hastens experience. We are on a mission to help people sleep better and live a better life and are committed to keep fulfilling our clients search for excellence, quality and better living,” said IMEA Ludovic Létrillart, regional director of



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