Geekay Group, the leading entertainment retailer and distributor in the MENA region, has announced its long-anticipated entry into the Kingdom of Saudi Arabia, opening its first store in Riyadh Park Mall.
Gamers will have much to look forward to when the new store opens this summer, offering a wealth of new experiences and access to global pop culture brands that have found themselves at home among fans in the region. Dedicated to the development of the gaming industry across the GCC, the announcement of the new store in KSA comes fast on the heels of Geekay Group’s regional expansion drive that today sees it operating 35 stores across the UAE, Oman, Bahrain, Kuwait, and Qatar, in addition to an online e-commerce store.
“We are delighted to finally announce our long-awaited entry into the Kingdom of Saudi Arabia. Our first store in Riyadh promises to bring our fans the best of both casual and pro-level gaming and the latest in the world of pop culture and entertainment. The new store opening is also an opportunity for us to get closer to our customers in KSA and find new channels through which we can serve them better. We look forward to engaging with everyone that has long supported our vision in the GCC market, and together we hope to take our brand to even greater horizons,” said Kishan Palija, CEO of Geekay Group.
Saudi Arabia is home to 23.5 million gaming enthusiasts, equivalent to 67% of the national population. Studies by the Boston Consulting Group (BCG) reveal that should the popularity of gaming and esports continue increasing at its current trajectory, overall consumption in Saudi Arabia is expected to reach USD 6.8 billion by 2030 at an average compound annual growth rate (CAGR) of 22% – up from USD 959 million in 2020.
Moreover, BCG’s data also revealed that 21.1 million gamers in the country already play esports titles on a semi-pro or amateur basis. In addition, hundreds of professional esports players are pursuing full-time careers.
Geekay Group’s COO Nimit Palija sees massive growth potential within the Kingdom’s gaming and esports community and says that the current scenario will provide rich opportunities for the group to engage with active players and other partners to advance the Kingdom to the global stage. “We have observed over the years, and all the invaluable feedback we have been getting from our loyal customers points to a rich pool of talent in the Kingdom. Gamers in KSA are passionate and dedicated to their craft. We are pleased to finally be on the same playing field as them and look forward to working together on several unforgettable experiences. At Geekay, we say that there is always more to come and that it will always be exciting.”
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised isFebruary 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
200% increase in sales: Three Day Super Sale in 2023 vs. 2017
GCC has seen unprecedented change in women representation…but more effort needed to close the gender gap
Carrefour, which is owned and operated by Majid Al Futtaim Retail in
UAE-based supermarket chain Al Maya SMKTS, part of Al Maya Group, continues
UAE-based diversified business GMG’s Everyday Goods’ retail division has launched its first
Exactly 11 years ago as a freshly minted expat in the UAE
Cereal Partners Worldwide, the maker of Nestlé Breakfast Cereals and a leading
Grocery major Carrefour, owned and operated by Majid Al Futtaim in the
Géant, part of GMG, recently opened two new stores. The brand has
UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in
The growth opportunity for food and grocery retailers during the Holy Month
From value, variety and convenience to philanthropy GMG retail stores, including 16
MAGGI from the house of the Nestlé is all set to launch
What does 2023 look like for consumers in Saudi Arabia? A Nielsen
The May 2023 edition of Dubai’s bi-annual mega sale, the Three Day
Jeddah-headquartered organisation Nafisa Shams Company, under the Community Jameel Saudi Foundation, has
Recently Prince Turki bin Talal Al Saud, Prince of the Asir region
Regional retail conglomerate Apparel Group opened 26 new stores across the UAE,
On April 14 the debut edition of the Great Online Sale will
e& (formerly known as Etisalat Group) is investing $400 million in the
Expo 2020 Dubai and its legacy are expected to contribute AED154.9 billion
Careem has decided to pause its grocery, food and other delivery services
Homegrown premium chocolatier Patchi reopened its revamped flagship boutique at Dubai Mall.
Airport retailer Dubai Duty Free announced its contribution of AED20 million towards
The ninth Retail Leaders Circle MENA Summit discussed how the sector can
As consumer demand for digital and omnichannel experiences continues to accelerate Majid