Gargash and Merex Investment announce world’s first AMG store


March 4, 2021 | By RetailME Bureau

UAE-based Gargash Group and Merex Investment have signed a contract to mark the official commencement of the upcoming Gargash AMG Store and Weslodge Saloon. Gargash Group will now be extending its Mercedes-Benz sales network with a new format.

By mid-2021, the new AMG Store and Gargash’s Weslodge will open its doors in City Walk. The store facility will also have an exclusive selection of  lifestyle accessories. The service mix offered will be the first of its kind worldwide and the differentiated offering will allow AMG to attract new customer segments for the brand.

“City Walk as a destination is representative of the culminative and inclusive lifestyle experience that today’s consumers are looking for. Brands in today’s world are selling experiences which are beyond the regular product acquisition journey and therefore need to expand their brand touchpoints to lifestyle destinations such as City Walk. The launch of our first standalone AMG Store with its unique lifestyle format will be a significant addition to our well-developed UAE network offering an exclusive brand experience to AMG lovers. We are also pleased to announce the arrival of our F&B brand, Weslodge to the City Walk premises. Gargash remains committed to enhancing our customer experience and our strategic expansion plans are all reflective of this commitment,” said Shehab M. Gargash, Group MD & CEO of Gargash.

“City Walk is a destination that has been designed mindfully to showcase brands and experiences to its visitors and residents. We welcome the addition of the AMG Store to Happiness Street at City Walk. Our connection with automotive has been formed through our annual showcases of vintage and modified cars, and events that cater to auto-enthusiasts. The destination has been a natural hub for luxury automotive lifestyle, and we believe that the AMG Store will only underpin our commitment to growing this part of our community,” said Shahram Shamsaee, CEO, Merex Investment.

The architecture of the upcoming AMG Store builds on the familiar design features of the AMG Brand Centres, while also integrating a series of individual elements that emphasise the character of the format, reflecting the experience-based focus of the facility.

Representing F&B alongside AMG Store and its exclusive Cafe, Weslodge takes the customers on an authentic and  culinary journey with a crafted menu available for lunch and dinner.

 

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa 

Continue Reading

January 25, 2023 | By RetailME Bureau
Its Netherlands Food Week at Al Maya Supermarkets

UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that 

Continue Reading

January 20, 2023 | By RetailME Bureau
Tesco announces price lock to support consumers amid inflation (PC: Andrew Parsons / Parsons Media)

British grocery retail chain Tesco has announced a price lock on over 

Continue Reading

January 13, 2023 | By RetailME Bureau
Union Coop renews ISO certification

Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an 

Continue Reading

January 12, 2023 | By RetailME Bureau
Spanish supermarket chain Mercadona announces salary increase amid inflation (PC: Mercadona)

Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that 

Continue Reading

January 3, 2023 | By RetailME Bureau
Choithrams partners with Rove Hotels to open 8 new outlets

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ 

Continue Reading

December 30, 2022 | By RetailME Bureau
Géant to open more than 20 stores in the UAE in 2023

Part of regional retail conglomerate GMG, Géant plans to open more than 

Continue Reading

December 23, 2022 | By RetailME Bureau
FMCG online sales growing by 68% in UAE and 58% in KSA

Online share in FMCG sales has been growing all over the world, 

Continue Reading

December 19, 2022 | By RetailME Bureau
Majid Al Futtaim Retail, Standard Chartered launch region’s first Sustainable Supply Chain Finance Programme

Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle 

Continue Reading

December 15, 2022 | By RetailME Bureau
GMG and Silal partner to support 1,100 UAE farms access local retail market

UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding 

Continue Reading

December 12, 2022 | By RetailME Bureau
Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine