Gargash and Merex Investment announce world’s first AMG store


March 4, 2021 | By RetailME Bureau

UAE-based Gargash Group and Merex Investment have signed a contract to mark the official commencement of the upcoming Gargash AMG Store and Weslodge Saloon. Gargash Group will now be extending its Mercedes-Benz sales network with a new format.

By mid-2021, the new AMG Store and Gargash’s Weslodge will open its doors in City Walk. The store facility will also have an exclusive selection of  lifestyle accessories. The service mix offered will be the first of its kind worldwide and the differentiated offering will allow AMG to attract new customer segments for the brand.

“City Walk as a destination is representative of the culminative and inclusive lifestyle experience that today’s consumers are looking for. Brands in today’s world are selling experiences which are beyond the regular product acquisition journey and therefore need to expand their brand touchpoints to lifestyle destinations such as City Walk. The launch of our first standalone AMG Store with its unique lifestyle format will be a significant addition to our well-developed UAE network offering an exclusive brand experience to AMG lovers. We are also pleased to announce the arrival of our F&B brand, Weslodge to the City Walk premises. Gargash remains committed to enhancing our customer experience and our strategic expansion plans are all reflective of this commitment,” said Shehab M. Gargash, Group MD & CEO of Gargash.

“City Walk is a destination that has been designed mindfully to showcase brands and experiences to its visitors and residents. We welcome the addition of the AMG Store to Happiness Street at City Walk. Our connection with automotive has been formed through our annual showcases of vintage and modified cars, and events that cater to auto-enthusiasts. The destination has been a natural hub for luxury automotive lifestyle, and we believe that the AMG Store will only underpin our commitment to growing this part of our community,” said Shahram Shamsaee, CEO, Merex Investment.

The architecture of the upcoming AMG Store builds on the familiar design features of the AMG Brand Centres, while also integrating a series of individual elements that emphasise the character of the format, reflecting the experience-based focus of the facility.

Representing F&B alongside AMG Store and its exclusive Cafe, Weslodge takes the customers on an authentic and  culinary journey with a crafted menu available for lunch and dinner.

 

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