LEGO Certified Stores – owned and operated by Majid Al Futtaim together with the LEGO Group is expanding its retailtainment concept across the Middle East, with the opening of its first concept store in The Avenues Mall in Kuwait. The new look store format provides customers with a unique retail experience for the first time ever that is both playful and innovative in Kuwait.
“This new LEGO Certified Store in The Avenues Mall offers a glimpse into a seamless unified retail space of physical and digital experiences,” said Fahed Ghanim, Chief Executive Officer at Majid Al Futtaim Lifestyle “Our focus is on expansion of these concept stores across the region with innovation, digital transformation and personalisation in collaboration with the LEGO Group to launch world-class brand encounters for our LEGO enthusiast and create more great moments for all.”
Visitors to the store will be able to explore Kuwait’s national landmark with an exclusive LEGO® brick replica of the Kuwait Towers, using 21,591 LEGO bricks which took over 110 hours to carefully reconstruct. The LEGO® Magnifying glass provides an opportunity to view a model in detail and there are hands-on play opportunities, with Brick Specialist store associates available to help customers find the perfect set.
“With this LEGO® Certified Store, we are evolving our retail offering to strengthen brand love and create memorable experiences people will talk about long after they leave. Kuwait is a key market for our operations and with the new launch, we hope to offer new and engaging memories for the growing community of fans here,” said Jeroen Beijer, General Manager of the LEGO Group, Middle East and Africa.
“We aim to inspire and develop the builders of tomorrow in all of our LEGO stores through creative play and interactions, with this new LEGO store format having taken two years to design and perfect for an elevated shopping experience.”mThe store was unveiled through a ribbon cutting ceremony on 24 April. Customers can find the latest retail platform at the LEGO Certified Store in Phase 2, first floor of The Avenues Mall, or head to @legostoresme to find out more and play well.
Consumers, investors, and other key stakeholders of fashion retail are at aMay 11, 2022 | By Zubina Ahmed
The eight edition of the Retail Leaders Circle MENA, convened more thatMay 5, 2022 | By Zubina Ahmed
Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot
Eid Al-Fitr is an occasion to gather with your friends and family
Leading retailer LuLu Group further strengthened its presence in the Emirate of
Jones the Grocer, the Australian gourmet grocer and café chain, announces further
What is a perfect healthy snack for Ramadan? An assortment of dried
With Ramadan almost at it’s first week, we are wondering where can
In spirit of the holy month, Amazon announced that it will contribute
As consumer behaviour is changing and the demand for delivery is expanding,
As part of the ‘Gift an Iftar’ campaign, Festival Plaza, part of
The Michelin Guide, a book published by the French tyre company that
As the UAE eases pandemic restrictions and encourages the renewal of business
Papa John’s International, Inc. has announced a new partnership with ENOC Group
Lenskart, Asia’s largest optical retailer, has reinforced its commitment in the UAE
Word by Stefanie Cunningham, General Manager- E-Commerce at Omnicom Media Group. By 2025,
Geekay Group, the leading entertainment retailer and distributor in the MENA region,
Words by Sander Maertens, Head of Middle East at Adyen UAE retailers
Brands for Less (BFL) Group, one of the leading off-price and multi-brand
Chalhoub Group has signed an exclusive partnership with French jewellery brand Korloff to relaunch its
Celebrating its 50th anniversary this year, Kuwaiti homegrown luxury retailer Trafalgar has
Chalhoub Group signed a Memorandum of Understanding (MoU) with Dar Al-Hekma University
The ban on single plastic, which comes into effect today in Abu
LIWA Trading Enterprises has launched its first multi-brand e-commerce platform in the UAE,
Customers would most like to see future City Centre malls as spaces
The Brands For Less (BFL) Group, one of the largest retail leaders