EROS Group Opens its 15th Store at IBN Battuta Mall


July 15, 2022 | By RetailME Bureau

EROS Group, a prominent consumer electronics, mobility, IT, home appliances and convergence products’ distributor and retailer in the UAE, opened its 15th multi-brand consumer electronics and home appliances retail store at Ibn Battuta Mall, Dubai on the 13th of July, 2022. The new store offers UAE residents a seamless and premium shopping experience encompassing world-class consumer electronics and home appliances brands in a premium walk-in retail concept.

The new store stocks a wide range of world-class consumer electronics and home appliances from iconic global brands, including Samsung, Apple, Lenovo, Hitachi, TCL, Midea, Ariston, Huawei and Amazfit.

The store was inaugurated by Alex LIM, President of Samsung Middle East and North Africa, Seong Hyun Lee, President of Samsung Gulf along with Mohammad Badri and Ahmad Badri, Directors, EROS Group.

“In keeping with our retail clients’ contemporary needs, the new store features a collection of premium global brands of latest gadgets, digital devices, and home appliances such as smartphones, laptops, and washing machines amongst others. This is in line with our vision and endeavour to reach closer to our customers in different parts of the UAE. With the recent development of residences and property in and around Ibn Battuta Mall, this has fuelled demand for electronics and appliances, which can be catered to with our new premium store in Ibn Battuta Mall,” said Mohammad Badri, Director, EROS Group commenting on the launch of the new store.

The opening of the new store is part of EROS Group’s multi-billion-dirham retail expansion strategy in the UAE.

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