ENOC: Fueling Dubai’s retail sector


November 30, 2022 | By RetailME Bureau

The UAE retail market is anticipated to grow at a CAGR of 5.88% to reach around $37.70 billion by 2027 driven by factors including rising per capita income, a booming tourism sector, an increase in the number of expatriates living in the country as well as new construction projects.

Regular activities carried out by Dubai Festivals and Retail Establishment (DFRE), especially Dubai Shopping Festival (DSF) and Dubai Summer Surprises (DSS), have had a positive impact positioning Dubai as the region’s retail, tourism and lifestyle hub whilst also attracting foreign visitors. DSF further builds on the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to empower the city’s economy through its special focus on boosting tourism and the retail sector.

ENOC Group has had a long-standing partnership with DFRE for both DSS and DSF as these festivals offer an opportunity to give back and reward customers for their loyalty and support throughout the years whilst continuing to drive strong sales growth year-on-year.

As a strategic partner of Dubai Events & Promotions Establishments, ENOC Group has been an active supporter of DSF since its inception in 1996. The Group supports various initiatives aimed at strengthening the Emirate’s reputation as the region’s retail and tourism hub. Every year, the Group participates in DSF promotions offering its customers to ‘win’ through raffle draws and discount vouchers.

In celebration of the 28th edition of DSF – to take place between December 15, 2022 and January 29, 2023 – ENOC Group is offering customers a chance to win up to AED3.5 million in cash. For the nearly seven-week duration of DSF customers who spend a minimum of AED25 at any ZOOM store, AED50 at AutoPro or purchase selected services at Tasjeel service centres will be given raffle coupons to enter the draw. Leading up to DSF, from October 15 to December 5, 50 lucky winners will receive AED10,000 in cash whilst 30 winners will receive AED100,000 during DSF.

For only AED10 customers can purchase the DSF winner pack from any ENOC service station, inclusive of 3 raffle coupons and 23 discount vouchers. The vouchers include discounts from ENOC’s brand partners such as ZOOM, AutoPro, Tasjeel, Beema Insurance, ViP, Galadari Motor Driving Insurance, Dubai Parks & Resorts, Sivvi, Noon, Now Now, McDonald’s, Burger King, Wendy’s, Filli, Chicking, Texas Chickenand Papa John’s.

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