Dubai Shopping Festival 2021 dates announced


October 27, 2021 | By RetailME Bureau

The Dubai Shopping Festival is all set to return for its 27th edition from 15 December 2021 to 29 January 2022, offering all residents and visitors a diverse line-up of events, entertainment, mega raffles and array of promotions. Coinciding with Expo 2020 and the UAE’s Golden Jubilee celebrations, the latest edition of Dubai’s flagship festival will highlight to the world the vibrancy that has returned to the city. Organised by the Dubai Festivals and Retail Establishment (DFRE), the 46-day extravaganza event will feature an array of innovative events, lively concerts, incredible drone shows, fireworks displays, global brand collaborations, life-changing mega raffles, promotions and offers across a range of homegrown and global brands.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “With Dubai open to all travellers and visitors from across the globe, we will roll out an extraordinary Dubai Shopping Festival during this landmark year in which the city is hosting Expo 2020 and celebrating the nation’s Golden Jubilee. As the longest running and most successful shopping festival of its kind, we extend our deepest gratitude to our retailers and partners for their continued support to DSF, as we work even more closely with them this year to ensure that the festival will once again provide one of the best shopping experiences and create many memorable Dubai moments for residents belonging to over 200 nationalities, and global travellers.”

DSF visitors can expect a packed programme of events, including theatrical performances, community markets and exclusive exhibitions, folklore and heritage shows, fun fairs, and many other activities for families and children, in addition to exciting events at the EXPO 2020 site and gastronomy delights awaiting foodies in every corner of the city.This year will also mark the return of the popular Market OTB at Burj Park and the DSF Market at Al Seef.

This world famous shopping festival is supported by key sponsors Rakbank MasterCard and Jumbo Electronics. The strategic partners include Al Futtaim Group (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Dubai International Financial Centre, Emaar, Emirates Airline, Enoc, Etisalat, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Nakheel Malls (Ibn Battuta Mall, The Pointe, Nakheel Mall, Dragon Mart 2), Al Seef, Bluewaters, Boxpark, The Outlet Village, La Mer, Citywalk and The Beach. 

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