Dubai Festivals and Retail Establishment (DFRE) has partnered with leading names from the city’s retail sector to make Ramadan a truly memorable shopping experience for the whole family.
As part of the special Ramadan Modesh Promo Code with Club Apparel promotion, weekday shoppers can enjoy special, limited time deals on a host of brands. Announced daily on social media, the promo codes can be redeemed in stores for great savings. Skechers stores across Dubai, except outlet branches, will gift shoppers with a promo code of 10 per cent off selected items on 18 April. The following day, 19 April, customers who visit the Aeropostale stores in Mall of the Emirates, City Centre Deira, City Centre Mirdif, Ibn Battuta Mall, BurJuman and Al Ghurair Centre with the promo code will receive 15 per cent off their bill. On 20 April, The Children’s Place stores in City Centre Mirdif, City Centre Deira, The Dubai Mall and Ibn Battuta Mall will give promo code shoppers 15 per cent off full price items. Crocs stores in Mall of the Emirates, City Centre Deira and The Dubai Mall will offer 40 per cent off full price items on 21 April.
Bloomingdale’s department store in The Dubai Mall’s Ramadan Shop will offer a great range of fashion, home, beauty and jewellery items to explore. The Ramadan Shop will shine the spotlight on regional and global designers, including Al Jawhara, Poca & Poca, Bambah, Phula, Rasario, Taller Marmo, Dima Ayad, Hemant & Nandita, Anaya plus many more. Mirage, an in-store homeware pop-up, will showcase exclusive dining, home décor and furniture from brands like Silsal, Michael Aram, Lava, Cutipol, Bloomr and more.
Gap stores in The Dubai Mall, Ibn Battuta Mall, City Centre Mirdif and Mall of the Emirates will present a range of promotions during Ramadan. From 18 to 24 April, Gap’s Ramadan Dresses promotion will showcase big savings on selected dresses, tops and bottoms and from 28 April to 1 May, shoppers can enjoy 30 per cent off all Logo and denim items.
Emporio Armani Kids, Armani Exchange and Emporio Armani stores, plus Harvey Nichols department store, will tempt shoppers with a great range of designer looks and outfits for the whole family and special promotions throughout Ramadan. Emporio Armani Kids stores at Mall of the Emirates and The Dubai Mall and branches of Armani Exchange in City Centre Mirdif and The Dubai Mall will release an exclusive Ramadan capsule collection for boys. It will also be available on fashion website Ounass. Shoppers can explore eco-friendly outfits with the R-EA Cycle sustainable collection at Emporio Armani in The Dubai Mall and Mall of the Emirates. As part of its Ramadan Designer Moment campaign, Harvey Nichols in Mall of the Emirates will exclusively host Emirati brands Serrb, I am Mai, Illustrella and Marmar Halim.
Cosmetics, perfumes and beauty products store Mikyajy will launch its limited edition Ramadan collection for 2021. Featuring a wide selection of fragrance and cosmetic gifts, the collection will combine Mikyajy’s bestselling products and limited edition pieces created especially for the season. The Ramadan collection will be available from Mikyajy stores in City Centre Mirdif, Mall of the Emirates and Bin Sougat Mall.
In keeping with Ramadan’s spirit of giving and the TOMS Sustainability Drive – 15 Years of Giving campaign, the first 100 customers to donate a pair of pre-owned TOMS shoes will receive a free pair of TOMS classics worth AED299. Taking place at the brand’s store in The Dubai Mall on 23 April, the initiative will run while stocks last. Shoppers can also enjoy 50 per cent off selected styles during the day.
Dune London’s Ramadan range will feature a collection of new styles and looks. Elegant and feminine footwear with matching bags, luxurious textures and stylish detailing will make the collection perfect for iftars at home or gatherings with friends and family. Shoppers can discover Dune London’s new collection at stores around the city.
RAKBANK customers can receive a gift card worth up to AED750 when they make online purchases with their RAKBANK Mastercard during Ramadan. Shoppers who spend between AED5,000 to AED9,999 will receive a gift card for AED100, and those who spend between AED10,000 to AED19,999 will get a AED300 gift card. Customers who charge from AED20,000 to AED29,999 to their Mastercard will receive a AED500 gift card, while shoppers who spend AED30,000 or above will receive the maximum value AED750 gift card.
Dubai’s Ramadan promotions are a great time to stock up on must-have items or pick up early Eid Al Fitr gifts for friends and family. Gold and jewellery shoppers can find a super selection of offers including Buy 1 Get 25 per cent off, Buy 2 Get 30 per cent off, and Buy 3 Get 35 per cent off deals at popular stores Guess & Gc Boutique, Seddiqi & Sons and 1915 by Seddiqi.
Big name fashion chain H&M is offering a free AED50 voucher with every purchase over AED300, Wrangler has a sale of 25 to 75 per cent off, shoppers can find great Buy 2 Get 1 Free deals on everything at American Eagle Outfitters while River Island has Buy 2 Get 1 Free offers on selected items plus a Buy 1 Get the 2nd Half Price deal.
Jacky’s Electronics will cut prices by 25 per cent on selected items, the E City Ramadan sale Kwill offer savings of 25 to 75 per cent, Harman House will give away headphones with every purchase of a Samsung S21 phone and shoppers at Better Life will receive a free kitchen equipment set with any Siemens stove or a free hairstyler with any hairdryer from Solis. Opti Vision will reduce prices by up to 70 per cent on selected frames, Aigner’s sale will feature savings of 25 to 50 per cent and Solaris will offer shoppers two pairs of eyeglasses for AED475, a choice of prescription lenses for AED399 and AED120 off eyeglasses and prescription lenses worth AED600.
Arabian Oud stores will reduce prices by 50 per cent on all items, shoppers can find 25 to 75 per cent off at Ajmal stores, customers who spend AED550 in Sephora will receive a free bag while M.A.C will host a Buy 1 Get 1 Free deal. Savings of 25 to 75 per cent can be found at Bed Bags & Beyond and Al Huzaifa Furniture, 30 to 70 per cent off at United Furniture and 30 to 55 per cent off the entire furniture and accessories collection at Interiors.
Residents and visitors are invited to explore pop-up markets at Mercato Mall. The Bhebak ya Ramadan event will feature the latest abayas, kaftans and Ramadan essentials from Lebanon’s best labels from 28 April to 6 May, 8pm to midnight. The Arte Market will offer inspired home décor, handmade jewellery and serving sets from 16 April to 7 May, 4pm to midnight.
This Ramadan, City Centre Mirdif mall will host the Gucci Concept Store. Exclusively showcasing the brand’s clothes, accessories and fashion products, visitors to the pop-up store can discover Gucci’s unique styles and looks and new season designs for Ramadan and beyond.
This Ramadan, Mall of the Emirates will collaborate with Ripe Market to host an extra special Ramadan bazaar and market near Ski Dubai. Inspired by Dar Al Hai, a traditional gold souk and spice market, it will include a customization stand by THAT Concept Store, exhibition shops and a vintage corner. Customers can browse items including fashion accessories, home décor, games, Arabic sweets and much more.
Families headed to Ibn Battuta Mall will enjoy traditional Ramadan decorations, fun photo opportunities, not-to-be-missed Instagrammable moments and super retail promotions. The mall’s interactive Ramadan Reflection area will provide the perfect family photograph for the Holy Month, with traditional mirrors, hanging lanterns and more creating an authentic and fun atmosphere.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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