Qatar’s Supreme Committee for Delivery & Legacy (SC) and Coca-Cola Middle East announced the introduction of 100% recycled PET (rPET) bottles for Coca-Cola’s range of beverages across official FIFA World Cup Qatar 2022 venues, including stadiums and fan zones.
Aligning with the SC’s key initiatives on responsible plastic recycling Coca-Cola Middle East’s pilot of 100% rPET bottles marks the first time the packaging will be in circulation at a FIFA World Cup tournament and serves as Coca-Cola’s debut in locally producing 100% rPET bottles in the region.
“In addition to our One Tide program, the pilot of Coca-Cola Middle East’s 100% rPET bottles will significantly reduce the impact of single-use plastics and aligns to our concerted efforts to leave a sustainable legacy long after the FIFA World Cup 2022,” said Eng. Bodour Al Meer, the SC’s Sustainability Executive Director.
“Piloting the 100% rPET bottles for our Coca-Cola, Sprite and Fanta beverages and Arwa water during the tournament marks a major milestone for our operations in the region. It is an important step towards our global World Without Waste ambition to collect and recycle a bottle or can for everyone sold by 2030. For Coca-Cola Middle East, this is part of a journey, and we aim to continue to champion waste collection projects and minimise our impact through local partnerships and initiatives,” added Tolga Cebe, Vice President & General Manager Middle East, The Coca-Cola Company.
In addition to the 100% rPET bottles, Coca-Cola Middle East has placed dedicated recycling bins across FIFA World Cup 2022 venues and will educate the 20,000+ volunteers and 1 million+ fans on responsible recycling through its on-ground and on-screen communication, ensuring recyclable plastic waste is placed in the right bins for further repurposing.
The SC is also proud to announce that plastic bottles segregated and collected during the tournament will be recycled and converted into rPET bottles in-country, effectively closing the loop and leaving behind a green legacy – one of the SC’s key objectives. This was greatly supported by Coca-Cola Middle East’s efforts.
Through this initiative and the SC’s One Tide program, Qatar is taking great strides to reduce the amount of plastic waste generated in the country and across the region.
“Our immediate objective is to raise awareness of this issue and help people in Qatar – and globally – reduce their reliance on single-use plastics and encourage sustainable behaviors,” Al Meer stated.
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Carrefour, which is owned and operated by Majid Al Futtaim in the
British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa
UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that
British grocery retail chain Tesco has announced a price lock on over
Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an
Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that
Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’
Part of regional retail conglomerate GMG, Géant plans to open more than
Online share in FMCG sales has been growing all over the world,
Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle
UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding
Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon
UAE-based retail conglomerate Apparel Group expanded its Inclusivity Programme recruiting 52 young
UAE-based retail conglomerate Apparel Group has announced a strategic partnership with homegrown
Ten years ago, the Dubai Festivals and Retail Establishment (DFRE), the organiser
UAE-based Brands For Less (BFL) Group predicts strong growth in Qatar’s retail
The Middle East history will forever remember 2022 as the year of
The Retail Leaders Circle is convening its 9th MENA Summit in Riyadh,
Dubai Duty Free ushered in the new year by announcing annual sales
As we head towards the end of another eventful year, here’s a
Airport retailer Dubai Duty Free’s total sales on its 39th anniversary topped
adidas has unveiled the next step in its partnership with a global
Forty-seven years ago, a bookstore opened in Dubai’s Jumeirah area that would
The trade body for Dubai’s gold and jewellery industry Dubai Jewellery Group