Brands For Less Group opens new store in Abu Dhabi


December 5, 2021 | By RetailME Bureau

BFL (Brands For Less) Group, one of the leading off-price retailers of fashion and homeware, reached another milestone in its expansion goals with the successful opening of a new store in Yas Mall, the largest shopping mall in Abu Dhabi. The brand held an official opening with fun-filled activities to welcome and engage the public. The Yas Mall BFL store is located on the ground floor and spans over 1,149 square meters, as part of the brand’s agenda to increase investments on larger stores to accommodate more selections of off-retail priced goods and other products. Furthermore, it is part of the company’s 2022ambitious expansion strategy across the GCC.

The new shop has the same off-price business model that the BFL Group is known for, offering a wide range of products such as clothing, homeware, sportswear, and toys from over 3,000 designer brands. Visitors could enjoy discounts on great brands as well as be engaged into the treasure hunt concept experience at the store.  “Our new shop in Yas Mall is a major achievement as it increases our presence in one of the largest and known shopping centers in the UAE. This is a milestone in our ambitious expansion plans to increase and strengthen our regional footprint and reach more customers and provide them with a smart shopping experience that meets their needs for premium, yet affordable items. We have become familiar with our customers’ preferences and shopping behavior, and we are keen to continue enhancing our services and offer them a more extensive range of trendy and affordable products.”, said Toufic Kreidieh, Chief Executive Officer of BFL. BFL Group continues to pursue its expansion agenda which includes extending its market reach to other GCC countries such as Bahrain, Saudi Arabi, and Qatar in the coming years.

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