Brands For Less Group opens new store in Abu Dhabi


December 5, 2021 | By RetailME Bureau

BFL (Brands For Less) Group, one of the leading off-price retailers of fashion and homeware, reached another milestone in its expansion goals with the successful opening of a new store in Yas Mall, the largest shopping mall in Abu Dhabi. The brand held an official opening with fun-filled activities to welcome and engage the public. The Yas Mall BFL store is located on the ground floor and spans over 1,149 square meters, as part of the brand’s agenda to increase investments on larger stores to accommodate more selections of off-retail priced goods and other products. Furthermore, it is part of the company’s 2022ambitious expansion strategy across the GCC.

The new shop has the same off-price business model that the BFL Group is known for, offering a wide range of products such as clothing, homeware, sportswear, and toys from over 3,000 designer brands. Visitors could enjoy discounts on great brands as well as be engaged into the treasure hunt concept experience at the store.  “Our new shop in Yas Mall is a major achievement as it increases our presence in one of the largest and known shopping centers in the UAE. This is a milestone in our ambitious expansion plans to increase and strengthen our regional footprint and reach more customers and provide them with a smart shopping experience that meets their needs for premium, yet affordable items. We have become familiar with our customers’ preferences and shopping behavior, and we are keen to continue enhancing our services and offer them a more extensive range of trendy and affordable products.”, said Toufic Kreidieh, Chief Executive Officer of BFL. BFL Group continues to pursue its expansion agenda which includes extending its market reach to other GCC countries such as Bahrain, Saudi Arabi, and Qatar in the coming years.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa 

Continue Reading

January 25, 2023 | By RetailME Bureau
Its Netherlands Food Week at Al Maya Supermarkets

UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that 

Continue Reading

January 20, 2023 | By RetailME Bureau
Tesco announces price lock to support consumers amid inflation (PC: Andrew Parsons / Parsons Media)

British grocery retail chain Tesco has announced a price lock on over 

Continue Reading

January 13, 2023 | By RetailME Bureau
Union Coop renews ISO certification

Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an 

Continue Reading

January 12, 2023 | By RetailME Bureau
Spanish supermarket chain Mercadona announces salary increase amid inflation (PC: Mercadona)

Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that 

Continue Reading

January 3, 2023 | By RetailME Bureau
Choithrams partners with Rove Hotels to open 8 new outlets

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ 

Continue Reading

December 30, 2022 | By RetailME Bureau
Géant to open more than 20 stores in the UAE in 2023

Part of regional retail conglomerate GMG, Géant plans to open more than 

Continue Reading

December 23, 2022 | By RetailME Bureau
FMCG online sales growing by 68% in UAE and 58% in KSA

Online share in FMCG sales has been growing all over the world, 

Continue Reading

December 19, 2022 | By RetailME Bureau
Majid Al Futtaim Retail, Standard Chartered launch region’s first Sustainable Supply Chain Finance Programme

Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle 

Continue Reading

December 15, 2022 | By RetailME Bureau
GMG and Silal partner to support 1,100 UAE farms access local retail market

UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding 

Continue Reading

December 12, 2022 | By RetailME Bureau
Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine