BFL Group records 56 per cent growth in e-commerce sales


May 30, 2021 | By RetailME Bureau

UAE-based BFL (Brands for Less) Group recorded a 56 per cent growth in its online sales during the first four months of 2021, compared to 38 per cent in the same period in 2020.

Despite the Covid-19-induced slowdown in market activity, BFL Group has accelerated its expansion plans for 2021, starting with introducing the Spanish brand Muy Mucho in the Middle East following a franchise acquisition.

BFL Group seized the opportunity to ramp up investments in e-commerce activities to fuel the brand’s next growth phase, marked by its accelerated digital transformation in terms of technology and robotics throughout the last 12 months.

The group’s investment in e-commerce has reached to AED  44 million (USD 12 million) in 2020, bolstering its digital transformation efforts which were initiated even before the pandemic began. The company also partnered with IQ Robotics to install over 160 robots to help it boost processing of 150,000 items every day and record faster turnaround times.

BFL Group is currently developing a fulfilment center dedicated solely for its online orders to further support its e-commerce business and to keep pace with the rising demand from online customers. The new facility is set to further drive the company’s revenue and online business growth. The state-of-the-art e-commerce fulfilment facility is being built on more than 30,000 sqm of land to be launched by the end of H1 as BFL Group prepares to go global.

“The pandemic brought forth new realities to almost every aspect of our personal and professional lives. We had no other choice but to navigate this new normal and adjust ourselves to these changes and realign our strategies. The same is applied to our business goals after the pandemic struck, and instead of giving in to all the doom and gloom around, we saw it as an excellent opportunity to turn our attention to online sales,” said Yasser Beydoun, Co-Founder and Managing Partner of BFL Group.

“Of course, it called for new equipment and new strategies in the beginning but today we stand well equipped to address the demands of our consumers – both remotely and in stores as well. No doubt COVID-19 has changed consumer behavior and we remain prepared to keep up with the changing market sentiment and are flexible in our approach to driving business growth,” he added.

The group launched more than 12 stores in the UAE during 2020 and is set to launch more than 10 stores in the country as part of its 2021 expansion plan. Out of the 10 upcoming stores in the UAE, five are in Dubai, three in Abu Dhabi, one in Sharjah, and one in Ras Al Khaimah. Beyond the UAE. BFL Group has also started exploring new markets such as Kuwait and Oman and will launch new outlets in the mentioned countries soon. Furthermore, the group will expand its presence in Malta with the addition of four branches by the end of 2021. The success of its expansion measures confirms that this year is indeed a year of exceptional growth for the group.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau
Food consumption in the GCC to grow at a steady pace

Food consumption in the GCC is set to grow at a CAGR 

Continue Reading

November 29, 2023 | By RetailME Bureau




Download Images RetailME Magazine