BFL Group launches Ramadan campaign ‘Kindness Starts Within’

April 11, 2022 | By RetailME Bureau

In line with its commitment to positively impact the community, Brands for Less (BFL) Group, one of the largest retail leaders in the UAE, has announced the launch of its campaign ‘Kindness Starts Within,’ for the holy month of Ramadan. The initiative is aimed at supporting the Emirates Red Crescent society in its humanitarian mission, which is in line with the group’s commitment to corporate social responsibility and promoting positive changes in society.

The ‘Kindness Starts Within’ campaign, which aims to provide financial assistance and support to children, families, and people of determination in a span of 30 days, is in line with the group’s noble vision to drive humanitarian initiatives in the society. During the holy month of Ramadan, customers who purchase products at BFL Group’s Brands For Less, Toys For Less, Homes For Less, Luxury For Less, or Muy Mucho outlets, can benefit from an attractive discount, while also enabling donations to be made with the same proceeds, in accordance with the campaign’s notion ‘You Earn, We Donate.’

In addition, customers who have made purchases will automatically be part of a digital draw and three lucky winners will stand a chance to win a shared reward of 1,000,000 ‘Smile More’ points. The campaign will run until April 28, 2022, and winners will be selected on Eid. Donations of all campaign proceeds will be handed to the Emirates Red Crescent society, a prominent charitable organization, in order to promote positive individual and societal changes.

“The campaign is in line with the group’s commitment to support charitable work and humanitarian efforts, which is in accordance with the spirit of giving, associated with the holy month of Ramadan. As a company dedicated to humanitarian work and charity, the Red Crescent is an organization we highly respect and admire, and we are honored to be supporting them in this noble mission. BFL Group is committed to making a positive impact in communities, and we look forward to encouraging and enabling our customers to do the same”, said Toufic Kreidieh, Co-Founder and CEO of the Brands for Less Group.



Previous Article Next Article



Al Maya Group has announced the opening of its new supermarket in Arabian 

Continue Reading

September 29, 2022 | By RetailME Bureau

Locally-owned supermarket Spinneys and pharmacy retailer Aster Pharmacy have joined forces to 

Continue Reading

September 5, 2022 | By RetailME Bureau
The pandemic has undoubtedly affected us all

Majid Al Futtaim has announced its audit reviewed operational and financial results 

Continue Reading

August 24, 2022 | By RetailME Bureau

Dubai’s largest developer Emaar has announced that it will sell it’s online 

Continue Reading

August 22, 2022 | By RetailME Bureau

Walmart announced this week that it will offer Paramount Global’s streaming service 

Continue Reading

August 19, 2022 | By RetailME Bureau

Employee retention has been on every company’s minds, especially since the fears 

Continue Reading

August 16, 2022 | By Shruthi Nair

The Frozen Chicken’ as Spinneys was fondly referred to back in the 

Continue Reading

August 8, 2022 | By Shruthi Nair, a Q-Commerce marketplace startup just announced their go live date in the 

Continue Reading

July 20, 2022 | By Justina Eitzinger

GMG, a global well-being company retailing, distributing, and manufacturing a portfolio of leading 

Continue Reading

July 19, 2022 | By Justina Eitzinger

Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot 

Continue Reading

May 9, 2022 | By Shruthi Nair

Eid Al-Fitr is an occasion to gather with your friends and family 

Continue Reading

April 29, 2022 | By Zubina Ahmed

Leading retailer LuLu Group further strengthened its presence in the Emirate of 

Continue Reading

April 28, 2022 | By RetailME Bureau

Download Images RetailME Magazine