Apparel Group opens nine stores in the new Mall of Oman


September 2, 2021 | By Shruthi Nair

The Sultanate’s largest shopping destination, Mall of Oman, which opened its doors to the public earlier this week, will now be home nine Apparel Group brands including R&B, Aldo, Charles and Keith, Dune London, La Vie en Rose, Birkenstock, Skechers, Dollar Plus, and Inglot.

“We are proud to be partnering up with MAF and further expanding our strong retail footprint in the Omani market. Our brands’ expansion with Mall of Oman is in line with our strategy of being responsive to consumer demand. Oman continues to be a strategic market for us and we are proud to be part of the country’s growth,” said Neeraj Tekchandani, CEO of Apparel Group.

Built on more than 150,000 sqm of land, the mall will feature over 350 stores, 55 restaurant and cafes, Oman’s largest VOX Cinemas with 15 screens, and indoor snow park and various other entertainment options, once it reaches full capacity.

Plans to bring other Apparel Group brands such as Rituals, LC Waikiki, and Tim Hortons, as well as other regional and global brands are underway.

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