Reform Athletica is Dubai’s newest fitness studio


May 15, 2018 | By RetailME Bureau

A new boutique fitness studio called Reform Athletica has opened in Dubai on Jumeriah Beach Road, Jumeriah 1.

Inspired by the vibrant fitness scenes of New York, London and Los Angeles, the energetic studio has launched with a brand philosophy of offering ‘accessible fitness for all’ and focuses on the maintenance of fitness at all stages of life as an enjoyable part of a regular fitness routine.

The fitness offers signature classes that are all designed to effectively combine strength, endurance, cardio and flexibility training, resulting in a full body workout in every session. Personal training is also available in two beautifully designed private studios.

“Reform Athletica is a product of our love for fitness and art. We were inspired by our personal experience of the benefits of regular Pilates and TRX exercise and decided to open our own studio designed to represent our vision of the ideal exercise space,” says founder Dina ElShurafa.

A couple of days after another home-grown fitness concept GymNation announced partnership with Fuel Up by Kcal, Reform Athletica has also sought to work with other local home-grown brands such as Nai, Spill the Bean and KoldpressJUICEko that share the same passion and vision of giving back to the community and making a difference by raising environmental awareness. The fitness studio will also be offering only filtered water to consumers to fill up their branded S’well bottles and biodegradable sweat bags to aim to reduce the use of plastic and decrease wastage.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B

Spinneys, the leading premium fresh food retailer, has announced the opening of 

Continue Reading

June 24, 2024 | By RetailME Bureau




Download Images RetailME Magazine